Challenge: The challenge was to position the city of AlUla and the UNESCO site of Hegra in the minds of Italians as top destinations in Saudi Arabia, rich in culture, history and heritage. There was a...
Challenge: HotelTonight is a free application for smartphones operating with iOS, Android and Windows OS operating systems that facilitates a spontaneous travel experience, for business or pleasure. It offers the possibility of booking hotels on the...
Challenge: Puerto Vallarta had a purely informative site, the visiting user did not have a complete browsing experience, nor did online sales consolidate. Visits to the site came mostly from local public, not the target audience...
Challenge: To introduce Banyan Tree Hotels & Resorts Group and their main hotel brands into the Spanish market and to boost the image of the brand among journalists and the general public opinion. Banyan Tree currently...
Challenge: To increase awareness of Qatar Airways as a symbol of “Excellence” in aviation and tourism, and to position it as “The Premium International Five Star Airline”. Communicate corporate information: new routes and services, fleet, cargo...
Challenge To fill up weekly flights to Aqaba from 3 cities in the Nordics for winter 2016/17. Solution Attention was created through the most efficient marketing channels: travel agents/tour operators, social media and outdoor media, while...
Challenge: Position the destination as a “City Break” product and bypass the religious image of Jerusalem to encourage a new clientele. Reduce the destination seasonality by promoting shoulder seasons, and increase the number of French visitors...
Challenge Position Costa Rica in key European markets as a unique, diverse, peaceful destination and be seen as the world leader of sustainability and open to tourists year round. Solution This Pan European account was co-ordinated...
Challenge Increase the number of arrivals, promote the appeal of the ‘New New York,’ spread visitors throughout the five boroughs, foster relationships with airlines, the travel trade and third parties. Promote NYC as a leading city...
Challenge Position LCY as the only London airport with boutique services whose location enables travellers to reach the city centre quickly; focus on business and premium travellers and media. Solution Integrated communications & marketing, including PR,...
Challenge Increase number of tour operators selling Las Vegas and boast sales through the trade. Solution Full B2B and B2C including: event planners, development of PR plans, dedicated social and digital team, tour operator joint marketing...
Challenge Broaden the age demographic of GSR’s clientele and highlight the company’s superb Corporate Social Responsibility. Solution Each year the agency managed a four month long PR campaign Supporting GSR’s ‘Indian Pacific Christmas in the Outback’...
Challenge Revamp brand awareness and boost arrivals to Tobago from Scandinavia. Solution Integrated marketing activities across sales, advertising and PR; creative media buying, outdoor activations in Copenhagen, Oslo and Stockholm’s busiest metro and train stations, co-op...
Challenge Create outstanding media coverage around the A380 service and features and coordinate the launch activity. Solution PR activities before, during and after the event: press conference organisation, journalist and press office liaison, coordination with tourism...
