Challenge Bring three iconic U.S. destinations together during Brand USA Travel Week Europe in Amsterdam and create a joint activation that would stand out in a busy industry calendar. The objective was to engage European travel trade and media around a strong common narrative, while encouraging the development of new itineraries combining Chicago, Detroit and […]
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Challenge: Texas is a highly appealing destination for UK travellers, but its sheer size and diversity can make trip planning feel overwhelming. Many of the state’s lesser-known regions struggle to gain visibility, while visitors often find it difficult to navigate the vast range of experiences available. Solution: “The Texas Frontiers: Road Trip” campaign repositioned Texas […]
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Challenge: Sustain Utah’s visibility and emotional connection during the Covid-19 travel shutdown by leveraging the state’s cinematic legacy and existing ambassador relationships. Reinforce Utah’s image as “America’s Film Set” and lay the groundwork for long-term interest in film tourism from the DACH market and beyond. Solution: ● In May 2019, German film tourism blogger Andrea […]
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Challenge: Establish San Antonio as a viable and attractive destination for the German-speaking market in tandem with the launch of a new seasonal direct flight route (Condor Airlines: Frankfurt – San Antonio). San Antonio was previously unknown in the market and had no established B2C or B2B presence. Solution: A comprehensive, multi-layered market entry and […]
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Challenge: To raise awareness and exposure of O&L Leisure across multiple European markets where there was strong competition from many larger, more established hotel brands who were settled in each market. Solution: Coordinated from Germany across all Pangaea markets a strategy was designed incorporating an integrated sales and marketing approach aimed at strengthening brand visibility […]
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Challenge: The challenge for United Spirit Nordic was to create a more authentic image of South Africa to suit the Nordic audience and to incorporate within this, a strategy based on a range of experiences to highlight lesser known attractions. A B2B focused strategy was needed to educate travel agencies in Sweden, Norway, Finlan and […]
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Challenge: Pangaea Network was challenged with positioning Estonia in several international markets during the late pandemic period and during the war in Ukraine both causing detrimental economic and social effects. Solution: Integrated B2B with B2B communications and travel trade representation including planning and implementation. Results: Successful destination launch of Visit Estonia during the late pandemic […]
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Challenge: The Korean Tourist Office wanted to bring K-Week to Spain for the 2nd consecutive year. This 2 day festival brings Korean culture, tradition, gastronomy and ancient art to Spanish audiences and highlights the destination as a wonderful place for all ages to visit. Solution: The Blueroom Project organised and promoted the festival at the […]
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Challenge: The challenge was to position the city of AlUla and the UNESCO site of Hegra in the minds of Italians as top destinations in Saudi Arabia, rich in culture, history and heritage. There was a need to position AlUla and Hegra as the main landmarks in Saudi Arabia, on the Italian market. Any event […]
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Challenge: To introduce Banyan Tree Hotels & Resorts Group and their main hotel brands into the Spanish market and to boost the image of the brand among journalists and the general public opinion. Banyan Tree currently have no hotels in Spain. Solution: The Blueroom Project designed and implemented a communications plan for the Spanish market […]
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Challenge: To increase awareness of Qatar Airways as a symbol of “Excellence” in aviation and tourism, and to position it as “The Premium International Five Star Airline”. Communicate corporate information: new routes and services, fleet, cargo business and destinations with the focus on new routes to increase awareness of the company. Solution: To build a […]
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Challenge To fill up weekly flights to Aqaba from 3 cities in the Nordics for winter 2016/17. Solution Attention was created through the most efficient marketing channels: travel agents/tour operators, social media and outdoor media, while a coordinated PR campaign was also undertaken. Result Weekly flights achieved 75% capacity (14 departures x 3 cities). Jordan […]
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Challenge Position LCY as the only London airport with boutique services whose location enables travellers to reach the city centre quickly; focus on business and premium travellers and media. Solution Integrated communications & marketing, including PR, sales support, social networks, online and offline media, CRM, B2B and B2C. Results Spain/The Blue Room Project 7,425,000 – […]
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Challenge Revamp brand awareness and boost arrivals to Tobago from Scandinavia. Solution Integrated marketing activities across sales, advertising and PR; creative media buying, outdoor activations in Copenhagen, Oslo and Stockholm’s busiest metro and train stations, co-op campaign. Results Over 21% growth in visitor arrivals to Tobago during the campaign 44,940 video views and 71,058 ad […]
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