Challenge: To introduce Banyan Tree Hotels & Resorts Group and their main hotel brands into the Spanish market and to boost the image of the brand among journalists and the general public opinion. Banyan Tree currently...
Challenge: To increase awareness of Qatar Airways as a symbol of “Excellence” in aviation and tourism, and to position it as “The Premium International Five Star Airline”. Communicate corporate information: new routes and services, fleet, cargo...
Challenge To fill up weekly flights to Aqaba from 3 cities in the Nordics for winter 2016/17. Solution Attention was created through the most efficient marketing channels: travel agents/tour operators, social media and outdoor media, while...
Challenge: With limited destination visibility and almost complete lack of awareness, Abu Dhabi was not considered a tourist destination by Indian travellers. The perception of the UAE was that of Dubai, resulting in little interest from...
Challenge As a luxurious, high-end destination, Monaco was perceived by many as an unaffordable destination. Destination knowledge was low and there was a a lack of awareness of what to do in Monaco. These factors led...
Challenge: Position the destination as a “City Break” product and bypass the religious image of Jerusalem to encourage a new clientele. Reduce the destination seasonality by promoting shoulder seasons, and increase the number of French visitors...
Challenge Position Costa Rica in key European markets as a unique, diverse, peaceful destination and be seen as the world leader of sustainability and open to tourists year round. Solution This Pan European account was co-ordinated...
Challenge Increase the number of arrivals to Dubai from Poland, Czech Republic, Romania and Hungary by a minimum of 20% per year, foster relationships with travel trade, airlines and media, diversify travel trade offerings Solution Daily...
Challenge Increase the number of arrivals, promote the appeal of the ‘New New York,’ spread visitors throughout the five boroughs, foster relationships with airlines, the travel trade and third parties. Promote NYC as a leading city...
Challenge Position LCY as the only London airport with boutique services whose location enables travellers to reach the city centre quickly; focus on business and premium travellers and media. Solution Integrated communications & marketing, including PR,...
Challenge Increase number of tour operators selling Las Vegas and boast sales through the trade. Solution Full B2B and B2C including: event planners, development of PR plans, dedicated social and digital team, tour operator joint marketing...
Challenge Broaden the age demographic of GSR’s clientele and highlight the company’s superb Corporate Social Responsibility. Solution Each year the agency managed a four month long PR campaign Supporting GSR’s ‘Indian Pacific Christmas in the Outback’...
Challenge Revamp brand awareness and boost arrivals to Tobago from Scandinavia. Solution Integrated marketing activities across sales, advertising and PR; creative media buying, outdoor activations in Copenhagen, Oslo and Stockholm’s busiest metro and train stations, co-op...
Challenge Create outstanding media coverage around the A380 service and features and coordinate the launch activity. Solution PR activities before, during and after the event: press conference organisation, journalist and press office liaison, coordination with tourism...
