Challenge: Pangaea Network was challenged with positioning Costa Rica in key European markets as a unique, diverse, peaceful tourist destination, a leader in sustainability and open to visitors year round. Solution: Fully integrated B2B communications and travel trade representation (strategy, planning and implementation). Results: Constant sustainable growth in all key European markets for 7 consecutive […]
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Challenge: In a very competitive market the challenge was to gain exposure for the destination and highlight the country’s broad and varied holiday offerings. The country is well known for its beautiful coastline dotted with stunning beaches, perfect for sun and sea holidays but it has many other strengths in lesser known locations – real […]
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Challenge: The Netherlands is the biggest source market in Curaçao and with the opening of a new resort in Curaçao in 2022, there was a request to promote the new opening and to use the opportunity to also introduce their unique ‘Luxury Included’ concept in The Netherlands. Solution: A list of unique aspects was drawn […]
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Challenge: To create better flows of French tourists to Spain and promote less visited destinations through social media activity. A more positive attitude needed to be generated towards Spain as a tourist destination to correct negative perceptions of some regions, plus the development of social media communites and an increase in the number of clicks […]
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Challenge: The challenge for United Spirit Nordic was to create a more authentic image of South Africa to suit the Nordic audience and to incorporate within this, a strategy based on a range of experiences to highlight lesser known attractions. A B2B focused strategy was needed to educate travel agencies in Sweden, Norway, Finlan and […]
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Challenge: Pangaea Network was challenged with positioning Estonia in several international markets during the late pandemic period and during the war in Ukraine both causing detrimental economic and social effects. Solution: Integrated B2B with B2B communications and travel trade representation including planning and implementation. Results: Successful destination launch of Visit Estonia during the late pandemic […]
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Challenge: To celebrate 60 years of Dutch-Korean diplomatic bonds and to leverage festivities, the Korea Tourism Organisation (KTO) wanted to reconnect with Dutch travel professionals, tour operators, travel agents and other trade stakeholders by sharing content on the destination in an informal way following the pandemic. Solution: Based on the popular worldwide Korean TV programme […]
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Challenge: The Hong Kong Tourism Office wanted to generate awareness for the Virtual Hong Kong Wine & Dine Festival 2020 among a German audience. Solution: Noble kommunikation initiated an integrated PR campaign consisting of several press releases, story pitching, virtual wine tasting events and a foodie tour, video news release, podcast and production of a […]
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Challenge: The Korean Tourist Office wanted to bring K-Week to Spain for the 2nd consecutive year. This 2 day festival brings Korean culture, tradition, gastronomy and ancient art to Spanish audiences and highlights the destination as a wonderful place for all ages to visit. Solution: The Blueroom Project organised and promoted the festival at the […]
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Challenge: In 2017, Hurricane IRMA hit the Caribbean, including the Dominican Republic, which was lucky to be spared with minimal damage. Following the media coverage of this natural disaster, many people were afraid to visit. To reassure travellers, continue to develop its seaside tourist appeal with its loyal targets and prospect a new category of […]
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Challenge: The challenge was to position the city of AlUla and the UNESCO site of Hegra in the minds of Italians as top destinations in Saudi Arabia, rich in culture, history and heritage. There was a need to position AlUla and Hegra as the main landmarks in Saudi Arabia, on the Italian market. Any event […]
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Challenge: To introduce Banyan Tree Hotels & Resorts Group and their main hotel brands into the Spanish market and to boost the image of the brand among journalists and the general public opinion. Banyan Tree currently have no hotels in Spain. Solution: The Blueroom Project designed and implemented a communications plan for the Spanish market […]
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Challenge: To increase awareness of Qatar Airways as a symbol of “Excellence” in aviation and tourism, and to position it as “The Premium International Five Star Airline”. Communicate corporate information: new routes and services, fleet, cargo business and destinations with the focus on new routes to increase awareness of the company. Solution: To build a […]
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Challenge To fill up weekly flights to Aqaba from 3 cities in the Nordics for winter 2016/17. Solution Attention was created through the most efficient marketing channels: travel agents/tour operators, social media and outdoor media, while a coordinated PR campaign was also undertaken. Result Weekly flights achieved 75% capacity (14 departures x 3 cities). Jordan […]
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Challenge Position LCY as the only London airport with boutique services whose location enables travellers to reach the city centre quickly; focus on business and premium travellers and media. Solution Integrated communications & marketing, including PR, sales support, social networks, online and offline media, CRM, B2B and B2C. Results Spain/The Blue Room Project 7,425,000 – […]
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Challenge Revamp brand awareness and boost arrivals to Tobago from Scandinavia. Solution Integrated marketing activities across sales, advertising and PR; creative media buying, outdoor activations in Copenhagen, Oslo and Stockholm’s busiest metro and train stations, co-op campaign. Results Over 21% growth in visitor arrivals to Tobago during the campaign 44,940 video views and 71,058 ad […]
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