Challenge: Pangaea Network was challenged with positioning Costa Rica in key European markets as a unique, diverse, peaceful tourist destination, a leader in sustainability and open to visitors year round. Solution: Fully integrated B2B communications and travel trade representation (strategy, planning and implementation). Results: Constant sustainable growth in all key European markets for 7 consecutive […]
Read More
Challenge: Pangaea Network was challenged with positioning Estonia in several international markets during the late pandemic period and during the war in Ukraine both causing detrimental economic and social effects. Solution: Integrated B2B with B2B communications and travel trade representation including planning and implementation. Results: Successful destination launch of Visit Estonia during the late pandemic […]
Read More
Challenge: To celebrate 60 years of Dutch-Korean diplomatic bonds and to leverage festivities, the Korea Tourism Organisation (KTO) wanted to reconnect with Dutch travel professionals, tour operators, travel agents and other trade stakeholders by sharing content on the destination in an informal way following the pandemic. Solution: Based on the popular worldwide Korean TV programme […]
Read More
Challenge: The Hong Kong Tourism Office wanted to generate awareness for the Virtual Hong Kong Wine &Dine Festival 2020 among a German audience. Solution: Noble kommunikation initiated an integrated PR campaign consisting of several press releases, story pitching, virtual wine tasting events and a foodie tour, video news release, podcast and production of a […]
Read More
Challenge: The Korean Tourist Office wanted to bring K-Week to Spain for the 2nd consecutive year. This 2 day festival brings Korean culture, tradition, gastronomy and ancient art to Spanish audiences and highlights the destination as a wonderful place for all ages to visit. Solution: The Blueroom Project organised and promoted the festival at the […]
Read More
Challenge: In 2017, Hurricane IRMA hit the Caribbean, including the Dominican Republic, which was lucky to be spared with minimal damage. Following the media coverage of this natural disaster, many people were afraid to visit. To reassure travellers, continue to develop its seaside tourist appeal with its loyal targets and prospect a new category of […]
Read More
Challenge: The challenge was to position the city of AlUla and the UNESCO site of Hegra in the minds of Italians as top destinations in Saudi Arabia, rich in culture, history and heritage. There was a need to position AlUla and Hegra as the main landmarks in Saudi Arabia, on the Italian market. Any event […]
Read More
Challenge: HotelTonight is a free application for smartphones operating with iOS, Android and Windows OS operating systems that facilitates a spontaneous travel experience, for business or pleasure. It offers the possibility of booking hotels on the same day or up to 7 days in advance for up to 5 nights, in just ten seconds at […]
Read More
Challenge: Puerto Vallarta had a purely informative site, the visiting user did not have a complete browsing experience, nor did online sales consolidate. Visits to the site came mostly from local public, not the target audience. There were no defined roles for social network channels, nor precise measurements of results preventing efficient assessment, adjustment or […]
Read More
Challenge: To introduce Banyan Tree Hotels &Resorts Group and their main hotel brands into the Spanish market and to boost the image of the brand among journalists and the general public opinion. Banyan Tree currently have no hotels in Spain. Solution: The Blueroom Project designed and implemented a communications plan for the Spanish market […]
Read More
Challenge: To increase awareness of Qatar Airways as a symbol of “Excellence” in aviation and tourism, and to position it as “The Premium International Five Star Airline”. Communicate corporate information: new routes and services, fleet, cargo business and destinations with the focus on new routes to increase awareness of the company. Solution: To build a […]
Read More
Challenge To fill up weekly flights to Aqaba from 3 cities in the Nordics for winter 2016/17. Solution Attention was created through the most efficient marketing channels: travel agents/tour operators, social media and outdoor media, while a coordinated PR campaign was also undertaken. Result Weekly flights achieved 75% capacity (14 departures x 3 cities). Jordan […]
Read More
Challenge Position LCY as the only London airport with boutique services whose location enables travellers to reach the city centre quickly;focus on business and premium travellers and media. Solution Integrated communications &marketing, including PR, sales support, social networks, online and offline media, CRM, B2B and B2C. Results Spain/The Blue Room Project 7,425,000 –[…]
Read More
Challenge Revamp brand awareness and boost arrivals to Tobago from Scandinavia. Solution Integrated marketing activities across sales, advertising and PR;creative media buying, outdoor activations in Copenhagen, Oslo and Stockholm’s busiest metro and train stations, co-op campaign. Results Over 21% growth in visitor arrivals to Tobago during the campaign 44,940 video views and 71,058 ad […]
Read More