Challenge
To fill up weekly flights to Aqaba from 3 cities in the Nordics for winter 2016/17.
Solution
Attention was created through the most efficient marketing channels: travel agents/tour operators, social media and outdoor media, while a coordinated PR campaign was also undertaken.
Result
Weekly flights achieved 75% capacity (14 departures x 3 cities). Jordan was added to 11 tour operator brochures. The following season Jordan had 2 regular flights routes added from the Nordic market to Amman and Aqaba in Jordan (Royal Jordanian to Amman, and Norwegian Airlines from 4 cities to Aqaba).