Qatar Airways

Integrated communications for Qatar Airways in Spain & Portugal

Qatar Airways
2017 - present


To increase awareness of Qatar Airways as a symbol of “Excellence” in aviation and tourism, and to position it as “The Premium International Five Star Airline”.

Communicate corporate information: new routes and services, fleet, cargo business and destinations with the focus on new routes to increase awareness of the company.


To build a solid communications strategy, The Blueroom Project developed an international focus in the markets of Spain and Portugal. A plan was created which combined and balanced the brand and the company philosophy and objectives, with the local culture and behaviour patterns of the Iberian culture.


More than 4,200 quality cuttings per year with over 6 M Euro AVE.

Best International Airline – Condé Nast Traveler Spain Award 2017.