About

We are the Original Independent Tourism Agency Network

Pangaea is an international travel public relations and representative network, established to meet the tourism marketing needs of clients who require integrated global or regional representation.

Together, our agencies provide global reach with local implementation for tourism clients looking to grow and lead their specific sectors and niches. Pangaea Network members have in depth travel knowledge and can provide the experience, local market insights, contacts and geographical cover our clients need. We can deliver out of the box campaigns B2C, B2B, C2C – whether we are planning campaigns to consumers, the travel trade, online booking platforms or influencers, our integrated transmedia campaigns are target driven and amplified to multiple international markets. 

Today, tourism is constantly impacted by crisis and market disruption which means players must adopt modern marketing guidelines and techniques of integration with customer centricity, digital automation, content creation and influencer marketing. Destinations and travel enablers such as airlines, cruise lines, hotels and booking platforms are seeking to stand out through differentiation and require experienced marketing partners to affect real growth and change through a modern mix of branding, traditional and digital marketing and PR & influencer campaigns.

Our Members & Partners

Members and partners are all independent travel PR, marketing and representation specialists in their own markets, giving clients access to local insight and contacts, and years of experience in the tourism business.

Each communications agency has an exceptional reputation and a proven track record. Use Pangeaa Network to define the most effective approach to the marketplace, implement PR, marketing, sales promotion or run a seamlessly integrated campaign across a number of markets.

Discover our agencies »

In order to strenghten our knowledge, our offer and our global coverage, we have developed a number of partnerships with groups and companies operating in our field and in business that are complementary to our main purpose.

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Our Vision

WE ARE STRATEGISTS…Based on briefings, statistics and research data, we are specialist in creating, reshaping or localising your “ad-hoc” strategy.

WE ARE EXECUTIVES…Following your vision, mission and strategy we are “mixologists” that create target driven result plans choosing from the wide variety of channels available in the market to create the right formula for the successful implementation of all your marketing needs.

WE ARE AN EXTENSION OF YOUR TEAM WORKING TOGETHER AS ONE…We are multidisciplinary, multicultural and highly-qualified professionals working for you together with you inhouse team.

Our Board

You are in good company…

Director & Chairman – Alejandro Perez Ferrant Founder and CEO of The Blueroom Project based in Madrid, Spain with over 25 years experience in international marketing, advertising and communication.

Board Member – Christine Engen CEO and Creative Director of United Spirit Nordic based in Copenhagen, Denmark, pragmatic, an astute communicator and strategic planner.

Board Member – Cinzia Martinengo CEO of Martinengo & Partners based in Milan, Italy, experience working with a all types of tourism organisations in every aspect of communication.

Our Services

Services range from international travel PR, destination marketing and crisis management to events, digital marketing and trade representation.
Our clients include the most influential and innovative travel brands in the world including tourist boards, airlines, hotels, cruise companies, travel agencies, exhibitions, ski companies and tour operators.

Tourism Marketing

Any successful business requires effective marketing. Whether you are looking for bold and original or sophisticated and subtle, we will develop a dynamic strategy and drive it forward across markets to meet your goals.

Integrated Campaigns

How a message is communicated can make or break a campaign. Getting the right balance is our expertise. Using a variety of media channels along with consistent branding and messaging, we will create an integrated campaign to engage your target audience and spread your message.

PR & Digital

With our exceptional influence and media contacts we can provide you with full global PR support and social media strategy using traditional and new channels. From arranging press visits and conferences, to media training, celebrity endorsements and brand partnerships, we can create content, news and story angles which are spread across the world by reporters and key influencers.

Events & Consumer Engagement

Connecting with your consumer through direct engagement is key. We design standout events which leave a sign and lasting memories due to the online and social media buzz created. This engagement will produce loyal and valuable consumers for your brand.

Hospitality

Using our experience, connections and extensive network we position your hospitality brand globally. We will listen to your message and values, study the potential and support you in defining realistic objectives and the best approach. We will support your sales meeting the key buyers and decision makers, developing co-marketing programs, using distribution channels and helping to create a prime customer base.

Destination Representation

We have developed a strong, results-oriented approach and way of working, starting from the definition of strategy and KPIs together with our clients. We work following efficient operating procedures, monitoring and measuring results, meeting with key decision makers of the distribution, evaluating campaigns and following up with any fine-tuning. Acting as your representative we will use our excellent contacts to speak to the travel trade, attend tradeshows, arrange familiarisation trips and training, as well as offer local market advice so you stay ahead of the competition.

Crisis Management

With extensive experience in crisis management we have tried and tested intervention procedures to ensure minimal business disruption. From initial impact through to the resemblance of stability, we will create a step-by-step plan to manage the impact to our client from unexpected events.