Hong Kong Tourism Office

Integrated PR campaign for the Hong Kong Tourism Office in Germany

Hong Kong Tourism Office


The Hong Kong Tourism Office wanted to generate awareness for the Virtual Hong Kong Wine & Dine Festival 2020 among a German audience.


Noble kommunikation initiated an integrated PR campaign consisting of several press releases, story pitching, virtual wine tasting events and a foodie tour, video news release, podcast and production of a radio feature as well as Sponsored Facebook posts to create a large PR burst.


A total of 385 print and online articles, 4,113.00 podcast downloads, radio feature broadcast by 18 radio stations and social media reach of 650k; combined media value: 2,457,000 EUR.