Challenge:

Pangaea Network was challenged with positioning Estonia in several international markets during the late pandemic period and during the war in Ukraine both causing detrimental economic and social effects.

Solution:

Integrated B2B with B2B communications and travel trade representation including planning and implementation.

Results:

Successful destination launch of Visit Estonia during the late pandemic and Ukrainian war period.

–Enormous awareness was generated by key media coverage and out-of-the-box PR activity in sectors including culture, nature &outdoors, gastronomy, technology, society, modern art, luxury and other topics of interest to attract quality travellers.

–1 year after kick off, new travel trade brands are selling the destination alone and combined with Finland or other Baltic states.