The Saudi Tourism Authority (STA) has opened a commerical office in Denmark with the support of Pangaea Network member United Spirit Nordic. This office will serve the Nordic region as part of STA’s strategy to engage the tourism trade in key source markets and raise awareness of Saudi, the authentic home of Arabia as travelers […]
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Spanish agency The Blueroom Project, has been selected as the preferred partner by Madeira Tourism in the Spanish market. This unique Atlantic destination is keen to attract Spanish visitors and The Blueroom Project will be instrumental in implementing marketing activities with the travel trade. The charms of Madeira will be easily accessible this summer from Spain, with […]
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Adaaran Resorts in the Maldives, part of the Aitken Spence conglomerate, turns attention to the Nordics by appointing United Spirit Nordic (USN) as its sales, marketing and PR agency in the Nordic region. USN have worked with many luxury resort clients over the years and they bring their creativity, professionalism and expertise to Adaaran Resorts […]
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Hilton Tangier Al Houara Resort & Spa has selected The Blueroom Project as their communication and public relations agency in Spain. The hotel, which has just opened its doors in Tangier, is the third Hilton hotel in Morocco. The new complex, located in a protected national park with direct access to a white sandy beach […]
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Pangaea are pleased to announce the addition of Martinengo & Partners Communications, to the network. Based in Milan, Martinengo is an integrated marketing communication agency offering public relations, event organisation, social media and digital PR, representation, marketing, sales promotion, advertising and crisis communication. With many years experience and a proven track record of working with […]
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USN are proud to announce 2 new accounts in the Maldives and Italy. They will be working with the luxurious one-island, one-resort Grand Park Kodhipparu Maldives, on their sales and marketing strategy in Nordic markets, and will also undertake ad-hoc PR activity for this breathtaking destination. In addition, Tuscany Again have chosen USN for PR […]
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Pangaea Network is delighted to present the findings of its’ survey on Luxury Travel and International Trends, now in its fifth edition. Last October, we interviewed 636 tourism professionals in Brazil, France, Germany, Italy, the Netherlands, Scandinavia, Spain, the UK and the USA to obtain their vision of luxury travel, look at current and future […]
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A recent white paper by Hotels and Resorts Middle East, on The Future of Hotel Design in the Middle East, found that with over 154,000 hotel rooms under construction, the Middle East is currently one of the most dynamic and innovative regions in the world in terms of shaping the future of hotel design. Led […]
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In the last six months, The Blueroom Project (TBP) has won four important accounts to consolidate their position as the leading boutique consultancy in Spain, specialising in communication and marketing for the tourism and lifestyle sector. Early in the year TBP was selected to manage communications and PR for Qatar Airways in Spain and Portugal. […]
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A recent white paper by Trendwatching examined how precious a customer’s time is, and how best a brand can seize or save it. Despite a world of digital empowerment many feel time-starved. Customers value their time and attention, if it has been wasted you won’t be forgiven. Saving attention during the customer journey is often […]
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United Spirit Nordic as Visit Jordan’s representative, was given the challenge to increase and retain visitor numbers from Scandinavia to Aqaba in Jordan, a popular holiday area with Scandinavian tourists. Jordan Tourism Board, with Royal Wings, decided to add three direct flights to Aqaba, from Helsinki, Stockholm and Copenhagen. United Spirit Nordic managed to allocate […]
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According to Euromonitor International, Authenticity is one of the latest Top 10 Consumer Trends. Authencity has been identified as the key word helping sell items on eBay in 2016, by researchers Andrew Kehoe and Matt Gee from Birmingham City University’s School of English, when looking at the most lucrative words used by sellers. Company efforts […]
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The international scene of high-end travel is undergoing a radical transformation: digital and hyper-connectivity are permanently changing the market and at the same time consumers and their values have evolved which has changed the traditional meaning of “luxury”. We can talk about the new direction of luxury travel and the new travel experience associated with […]
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The medical tourism industry is valued at $439 billion in a new report by VISA and Oxford Economics, which also found that 11 million individuals travel abroad each year in search of medical services. It is expected that medical tourism will grow by 25% annually over the next 10 years as an estimated 3% – […]
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Asia drives global outbound growth while Spain takes the lead for inbound tourism Asia remains the number one source market region for growth in international travel with an overall increase of 9 per cent compared to the previous year, followed by South America with 5 percent. Outbound trips from North America and Europe both grew […]
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Pangaea Network is pleased to share the findings of our latest research dedicated to Travel Distribution.
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