In the last six months, The Blueroom Project (TBP) has won four important accounts to consolidate their position as the leading boutique consultancy in Spain, specialising in communication and marketing for the tourism and lifestyle sector. Early in the year TBP was selected to manage communications and PR for Qatar Airways in Spain and Portugal. […]
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A recent white paper by Trendwatching examined how precious a customer’s time is, and how best a brand can seize or save it. Despite a world of digital empowerment many feel time-starved. Customers value their time and attention, if it has been wasted you won’t be forgiven. Saving attention during the customer journey is often […]
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United Spirit Nordic as Visit Jordan’s representative, was given the challenge to increase and retain visitor numbers from Scandinavia to Aqaba in Jordan, a popular holiday area with Scandinavian tourists. Jordan Tourism Board, with Royal Wings, decided to add three direct flights to Aqaba, from Helsinki, Stockholm and Copenhagen. United Spirit Nordic managed to allocate […]
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According to Euromonitor International, Authenticity is one of the latest Top 10 Consumer Trends. Authencity has been identified as the key word helping sell items on eBay in 2016, by researchers Andrew Kehoe and Matt Gee from Birmingham City University’s School of English, when looking at the most lucrative words used by sellers. Company efforts […]
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The international scene of high-end travel is undergoing a radical transformation: digital and hyper-connectivity are permanently changing the market and at the same time consumers and their values have evolved which has changed the traditional meaning of “luxury”. We can talk about the new direction of luxury travel and the new travel experience associated with […]
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The medical tourism industry is valued at $439 billion in a new report by VISA and Oxford Economics, which also found that 11 million individuals travel abroad each year in search of medical services. It is expected that medical tourism will grow by 25% annually over the next 10 years as an estimated 3% – […]
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Asia drives global outbound growth while Spain takes the lead for inbound tourism Asia remains the number one source market region for growth in international travel with an overall increase of 9 per cent compared to the previous year, followed by South America with 5 percent. Outbound trips from North America and Europe both grew […]
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Pangaea Network is pleased to share the findings of our latest research dedicated to Travel Distribution.
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