“Estonia by Duyos” campaign wins prestigious award for Visit Estonia

(May 12th) At the recent XXV Edition of the Golden Egg Awards 2023 held in Talinn, Estonia the project “Estonia by Duyos” presented by Visit Estonia and created and executed by The Blueroom Project in Spain won second place to rceive the Silver Egg in the influencer marketing category. The awards are considered the largest festival celebrating creativity in Estonia.

The successful project featured Spanish designer Juan Duyos who commemorated his career in the world of haute couture and celebrated his XXV anniversary with a collection inspired by the magic of Estonia, its vibrant nature and traditions, to present a fashion show on the catwalk during “Mercedes Benz Fashion Week Madrid” last September.

The creative alliance garnered enormous attention from Spanish media by uniting tourism, events, communication and social networks, with culture, dance and fashion andhas become a long-term project conveying the essence of Estonia to many Spanish travellers and tourism professionals.

The Association of Marketing Agencies recognised the innovation, design and impact of the campaign to award Visit Estonia the Silver Egg, the first time an overseas campaign for the tourist board has achieved such a prestigious award.