News

Pangaea Network is built on a global collective of travel industry experts who deeply understand the markets they operate in, from media and trade to consumer behavior and local nuances.

With an extensive international reach, our network offers experience across all forms of tourism including destinations, hospitality, luxury, adventure, MICE, sustainable travel, and beyond. From PR and Marketing to full Representation, we don’t just tell stories, we know who to tell them to.

That’s where real value lies:

•  Trusted relationships

• The right contacts in every market

• Proven experience delivering impact

For tourism brands looking for insight, access, and results, Pangaea Network connects you to the people who matter most. Click the link below or email: alisonnoble@pangaeanetwork.com to start the conversation.

Photo by: mauRICIO SANTOS

Pangaea Network is delighted to welcome Harwardt PR & Marketing as the newest member representing DACH markets. With deep expertise in strategic communications, corporate storytelling and reputation management, Harwardt PR & Marketing supports brands and organisations in building strong visibility and lasting stakeholder relationships. Their services span public relations, media outreach, travel trade marketing, digital campaigns, event representation and strategic consulting to promote tourism destinations, hotels and travel brands in DACH markets – all delivered with strong regional insight and an international perspective.

Bringing extensive experience and a well-established media network throughout the DACH region, the team combines strategic thinking with hands-on execution to drive measurable impact.

Pangaea is proud to welcome such a knowledgeable and dynamic member to the network and looks forward to providing excellent communication services to clients targeting DACH markets.

Image credit: Marvin Radke

ITB Berlin once again proved why it’s the heartbeat of the global travel industry. From inspiring conversations to meaningful new connections, it was a fantastic few days and we’re excited to take these conversations forward and work together to grow, strengthen and elevate the tourism brands we met through strategic PR, marketing and representation.

It was also great opportunity to exchange ideas with those attending from Pangaea Network offices in Germany, Italy and the UK – great to see everyone again. A big thank you to everyone who took the time to connect with us in Berlin – we are looking forward to what comes next!

We’re excited to be attending ITB 2026 in Berlin, the world’s leading travel trade show. It’s always a great opportunity to connect with forward-thinking tourism brands and industry partners from around the globe.

If you’re a destination, hotel group or tourism brand and would like to meet to discuss PR, Marketing, or Representation support, we’d love to connect while we’re there. Click the link below or email alisonnoble@pangaeanetwork to arrange a meeting in Berlin.

Looking forward to meaningful conversations and new collaborations.

Thailand breaks all-time record for Spanish tourists in 2025 with more than 216,000 visitors.

Pangaea’s Madrid office at The Blueroom Project, representative of the Tourism Authority of Thailand in Spain, is delighted to celebrate this outstanding record. Congratulations go to the team for their contribution to the record number of visitors from Spain to Thailand in 2025, a fantastic achievement and a true testament to their commitment, creativity and strategic approach.

We’re confident that 2026 will be another exceptional year and look forward to seeing how their continued innovation and dedication further elevates the visibility of this incredible destination.

This success story also reflects the power of the Pangaea Network, combining deep local expertise with truly global reach. If you’re a tourism brand looking to achieve standout results like this anywhere in the world, get in touch – we’d love to start the conversation.

VIVA Cruises, a client of our Nordic office at United Spirit Nordic, has been named Best River Cruise Company at the Grand Travel Awards 2026 in Oslo for the third year in a row. Presented by Norwegian industry media Travel News, the award recognises companies that truly stand out for quality, innovation and guest experience.

This achievement is also a testament to the fantastic work United Spirit Nordic do in strengthening VIVA Cruises’ position in the Nordic market and showcasing an exceptional product that continues to set new standards in the European river cruise segment.

If you want your tourism brand to shine through outstanding PR, marketing and representation, Pangaea Network’s global experts are here to help – get in touch using the link below or email alisonnoble@pangaeanetwork.com.

Malta Tourism Authority (MTA) has chosen Pangaea Network to manage PR activities in Italy through the office in Milan at Martinengo Communication. Martinengo specialise in tourism, lifestyle, luxury products, hotels & resorts, aviation, destinations, institutions, and industries with many international clients and prestigious brands and products. Objectives for MTA include PR in Italy to promote the interests of Maltese islands and MTA in the region.

Martinengo is guided by a simple philosophy to generate success for clients by using all aspects of the marketing mix to ensure that they are always one step ahead of their competitors. Congratulations Martinengo – a dedicated agency always looking for new ways to get the best results.

Our office in Spain at The Blueroom Project in Madrid, continue to boost the visibility of destinations with a strong, long-term vision in the Spanish market.

In recent months, they have supported Oman through the organisation and management of dedicated MICE and Leisure delegations in Madrid and Barcelona, each with clear objectives achieved:

✔️ 170+ MICE professionals engaged through targeted meetings and exclusive BluAgora events
✔️ Strategic sessions with tour operators and travel agencies to build future leisure partnerships
✔️ A bespoke media and partners event at Mandarin Oriental Ritz, Madrid, strengthening Oman’s profile with key lifestyle, cultural and media audiences

Strategic planning, meaningful connections, and measurable impact is how to create visibiliy for a destination.

If you want to grow your travel brand in Spain or other target markets, we can connect you with communication experts. To find out more contact: alisonnoble@pangaeanetwork.com

Great press coverage doesn’t happen by accident. It’s the result of sharp storytelling, smart targeting, and knowing exactly who to pitch, and when.

We know how to write compelling press releases for tourism brands and placing them with the right media. From niche travel titles to major international outlets, we target relevant journalists and publications that genuinely matter to each client.

The result? Meaningful coverage, real visibility, and stories that land in the press, wherever in the world your audience is.

If you’re a tourism brand looking to be seen, heard, and talked about in the right places, that’s what we do best.

To find out more contact: alisonnoble@pangaeanetwork.com

Image: Andrew Neel

FITUR Madrid Jan 21–25, 2026.

We will be at FITUR 2026, represented by our Madrid office at The Blueroom Project who will be at the heart of the action.

As the tourism industry’s leading global trade fair and biggest business platform, FITUR is the perfect place to talk PR and Marketing strategies for 2026.

With 22+ years of proven results in the Spanish market we help destinations and premium travel brands stand out through tourism representation, integrated communications, marketing, crisis management and content creation.  

Contact us to make your appointment.

As we start 2026, we are proud to look back on 2025 as a year of growth, momentum, and meaningful progress across our network.

***New Board & Chairman – A refreshed leadership team is now steering the network with renewed vision and energy.

***Strengthening our network – We deepened relationships and collaborated more closely than ever.

***New contracts secured – Thanks to the dedication of our offices, we won significant new business that positions us strongly for 2026.

***Teams expanded – Across the network we have invested in new talent, growing our capabilities and expertise.

***AGM in Copenhagen – One of our best yet. Ideas were shared openly, debated with vigour, and aligned towards shared goals for the future.

***Trade show presence – Our attendance at major industry events helped us strengthen our visibility and build new opportunities.

***Website revamp – A modernised digital presence now reflects who we are and where we’re going.

2025 was a great year and we are ready for an even stronger 2026. Excited for what’s next!

Image: BoliviaInteligente

“Show it, don’t tell it” is the motto from our office in the Nordics at United Spirit Nordic. And, to prove this point, our talented team in Denmark have reached a grand tally of four Nordic group press trips and eight individual ones in 2025, on behalf of and in collaboration with three of their marvellous clients: FEGO Project Kosovo, VIVA Cruises, and the Ministry of Heritage and Tourism – Sultanate of Oman of Heritage and Tourism – Sultanate of Oman.

By sharing great experiences with key media from top tier media outlets, Nordic travellers are inspired to explore and discover the beauty, culture and authenticity of destinations for themselves whether it is onboard a cruise through Europe or watching a stunning sunset over Oman’s endless desert. Congratulations United Spirit on your outstanding work!

As we wrap up 2025, we want to extend our thanks to all our clients, partners, and everyone we’ve had the pleasure of working with this year. Your trust, collaboration, and support have made 2025 a truly wonderful year.

Wishing you all a joyful Christmas, a restful festive season, and a wonderful, prosperous 2026. We’re excited for what the new year will bring and look forward to achieving even greater things together.

Here’s to a bright and inspiring year ahead!

Since 20th December 2007, Pangaea Network has grown into a truly global alliance of communication agencies spanning markets across the world. Each member brings deep expertise in PR, Marketing, and Representation—supported by many years of experience, strong industry relationships, and impressive client portfolios.

As we celebrate our 19th birthday, we’re proud to have supported hundreds of clients in delivering impactful communication campaigns, including tourist boards, hotel groups, cruise operators, attractions, airlines, airports, and many more.

A heartfelt thank-you to our partners, clients, and colleagues for being part of our journey so far. We look forward to expanding the network in the year ahead, strengthening existing relationships, and building new ones as we continue to grow together.

Here’s to the next chapter! 

The team from Pangaea at The Blueroom Project in Madrid has enjoyed two familiarization trips to Oman, aimed at reinforcing their role as the Tourism Representation Office of the Sultanate in Spain, Portugal and Latin America throughout 2025. During these visits, the team held strategic work meetings with the MoHT (Oman Ministry of Tourism) focusing on planned promotional actions for the end of 2025 and for 2026, specifically targeting Spain and the rest of Latin America.

The trips revealed the natural and cultural diversity that makes Oman a unique destination from the vibrant capital, Muscat, with the Sultan Qaboos Grand Mosque, its Royal Opera, and the Muttrah Souq; to the crystal-clear waters of the Daymaniyat Islands, the oases of Wadi Shab and Wadi Bani Khalid, and the breathtaking dunes of Wahiba Sands.

The expedition also included stops at iconic locations such as Sur, the birthplace of traditional dhows; the Ras al Jinz Turtle Reserve; the historic Nizwa Fort and its handicraft souqs; as well as the mountains of Jabal Akhdar, a true “garden in the sky” with centuries-old villages and terraced farms. The trips also included inspections of some of the country’s most exclusive hotels enabling the team to strengthen ties with local tourism stakeholders.

Through these trips, The Blueroom Project continues to consolidate its commitment to positioning Oman as an attractive, authentic, culturally rich and inspiring destination for travelers from Spanish-speaking markets.

Pangaea’s office in France at Travel-Insight based in Paris, recently organised a blogtrip for their client Toulouse Team/Haute Garonne Tourisme which brought the destination to life for 10 high profile content creators.

Brilliantly organised throughout and with a huge dose of innovation, they designed an immersive experience perfect for the creators to share with their communities. Before starting the trip, a novel goodie box was presented to the bloggers, created by the ingenious team at Travel-Insight, which was packed with nods to the trip ahead.

If you would like to engage with content creators and their communities, Pangaea can help with innovation, targeted reach, a professional approach and years of experience in tourism marketing and PR. Get in touch and lets start a conversation. 

PROMPERÚ, Peru’s official tourist board in charge of promoting the country’s image as a tourist destination and boosting international commerce by promoting Peruvian products around the globe has chosen Pangaea in Italy at Martinengo Communications as their Communication agency in the Italian market.

Guided by a simple philosophy to generate success for clients by using all aspects of the marketing mix, Martinengo will ensure PROMPERÚ stays one step ahead of their competitors by increasing awareness of the destination and brand.  

Based in Milan, Martinengo specialises in tourism, lifestyle, luxury products, hotels & resorts, aviation, destinations, institutions, and industries and PROMPERÚ will join a distinguished portfolio of clients including international companies, prestigious brands and products.

A big thank you to all those who we met and to the whole tourism industry who make this show so incredible each year. If we weren’t able to connect at the show, please email us and let’s start a conversation:

alisonnoble@pangaeanetwork.com

Meet us at the show where all the travel industry comes together to make lasting contacts, create new business and shape the future of travel.

If you are looking for PR, Marketing or Representation for your tourism brand we can help. With over 18 years experience working with destinations, hotels, airlines, airports, attractions, cruise companies and much more, we have the experience and vital contacts to help you achieve and surpass your objectives.

With broad global coverage, whichever market you want to reach we are the people who can help so let’s meet at WTM 2025! Email alisonnoble@pangaeanetwork.com to arrange a meeting.

Pangaea Network member in the Nordics at United Spirit Nordic recently organised a press trip with six journalists from Sweden, Finland, and Denmark for client VIVA Cruises. Head of PR at United Spirit Nordic, Karen Ostebye travelled with the group on an amazing week-long Rhine River Cruise aboard their vessel VIVA Enjoy. Cruising from Amsterdam to Basel, press enjoyed stops in seven cities and experienced a relaxed and enjoyable trip to suit VIVA Cruises’ motto “Enjoy the Moment”

Perfectly executed as always by our fantastic team in Denmark, the press trip was part of their PR work for this valued client.

Pangaea Network has many years experience organising press trips for all types of clients from destinations to hotels and cruise companies to attractions, airlines and more. If you would like to engage press from your target market, please get in touch, we would love to hear more about your aims and chat through a strategy with you.

The Ministry of Heritage and Tourism of the Sultanate of Oman has chosen Pangaea member The Blueroom Project as its official representative in Spain and Latin America. To reinforce its commitment to a greater presence and visibility in Latin-speaking markets, this collaboration recognises The Blueroom Project’s experience and knowledge in promoting tourist destinations internationally.

As Oman’s Tourism Representative Office, The Blueroom Project will design and execute a comprehensive strategy of communication, marketing, public relations, and collaborations with the media and the professional sector to bring the extraordinary natural beauty, deep cultural richness and valuable historical heritage offered by the Sultanate of Oman to the Latin-speaking public.

The Blueroom Project was established in 2003 and provides boutique service solutions in tourism, corporate and institutional communications and marketing. With a dedicated team of experts, they assist many destinations to achieve their commercial, corporate and institutional objectives. Congratulations to The Blueroom Project on this incredible and most deserving new chapter to position Oman as a unique, authentic and inspiring destination for travelers from Spain and Latin America.

From June 16 to 19, three Italian teams of influencers and tour operators embarked on an extraordinary adventure as part of a Visit Estonia Treasure Hunt — a thrilling quest across remote islands, enchanted forests, vibrant cities, and mysterious lakes looking for treasure. The journey blended nature, culture, and adrenaline and was brought to life in real time by some of Italy’s most beloved content creators.

The event was a huge success, organised by Pangaea office in Italy, Martinengo Communication in collaboration with Finnair, BOLT and Visit Estonia. The activity raised awareness of the stunning destination in the Italian market through a creative and innovative approach and engaging, immersive content.

…and the results speak volumes:

+200 pieces of content

13.3 million impressions

7:1 earned media ROI

If you are looking for a dynamic format to boost reach and reliability, Martinengo & Partners Communication based in Milan can arrange this for you. As specialists in tourism, lifestyle, luxury products, hotels & resorts, aviation and destinations, their clients include international companies, prestigious brands and products. Guided by a simple philosophy to generate success by using all aspects of the marketing mix they have a proven track record in raising awareness and the reputation of brands through daily operations and special projects.

Pangaea will be at IFTM, the International & French Travel Market being held in Paris 23rd – 25th September.

Through our office in Paris, at Travel-Insight, Pangaea can provide the vital link between tourism professionals and travellers to accelerate your brand in the French Market. Since 2016, Travel-Insight have worked with a wide range of industry players, including French and foreign destinations, airlines, institutions, travel agencies, tour operators, hotel groups and cruise lines from offices in Paris, Aix-en-Provence and Santo Domingo.

Lead by tourism professionals Stanislas Lucien and Celia Tichadelle, the team in Paris comprise around twenty employees and are experts in branding, social media, content creation, events, trade marketing and tourism press relations.

If you would like to meet and find out more, please get in touch.

Pangaea Network office in Copenhagen at agency United Spirit Nordic is delighted to be chosen to officially partner with three incredible Marriott resorts in Mauritius, taking on their PR and sales efforts across the Nordic region.

The 3 resorts are: The St. Regis Le Morne Resort Mauritius, Le Méridien Ile Maurice, The Westin Turtle Bay Resort & Spa.

Each property brings its own unique magic, from serene escapes to thrilling adventures and United Spirit Nordic aims to bridge the gap between world-class destinations and discerning travellers in the Nordic market.

Last month our expert team in Madrid brought Thailand to Spain through an evening of exquisite Thai flavours. Pangaea Network office in Madrid at agency The Blueroom Project, is the official representative of Tourism Thailand in Spain and together with Emirates organised an exclusive boutique event at MOM Culinary Institute, which brought together an outstanding selection of professionals from the tourism sector for a unique and unforgettable Thailand experience.

The event included a Thai cooking workshop, presentation with news from Thailand and a lunch where diners were treated to authentic cuisine. Thoughtfully planned and expertly organised, the scene was set for those attending to fall in love with Thailand for its hospitality, cultural richness and one of the most exquisite cuisines in the world as well as network and make vital professional connections.

As the communication agency of Madeira Tourism in Spain, Pangaea Network member TheBlueroomProject organised a press event presenting the wonders of Madeira and Porto Santo to a select group of journalists in Madrid. An exclusive lunch was organised where the latest news of this destination was shared in an engaging and informative way..

To capture the essence of Madeira, the event included an authentic workshop of Poncha – a traditional alcoholic drink from the island, known for its frothy texture – where attendees learnt about its history and enjoyed sampling its unique, strong flavours.

The Blueroom Project was established in 2003 and specialises in providing boutique service solutions in tourism, corporate and institutional communications and marketing positioning itself as one of the key agencies / consultancies in the market, endorsed by the experience of its management team, its international partners and by the reputation of its diverse and prestigious clients’ list.

Our experts in the Nordic Market have published their Q2 2025 newsletter, providing key insights and updates on the Nordic travel market.

Find out how each Nordic region leverages its strengths to adapt and position itself, whatever the challenge!

Click here for more:  https://tinyurl.com/3d3kj4kf

Madrid was the setting for an exclusive event where expedition cruise company HX (Hurtigruten Expeditions) unveiled its key updates for the coming months. Organised by Pangaea Network member for Spain and Portugal, The Blueroom Project, the gathering took place at the Only YOU Boutique Hotel in an afterwork format, bringing together 35 prominent professionals from the tourism sector, including tour operators, specialized agencies, and strategic partners.

During the event, Alex Pamies, official representative of HX (Hurtigruten Expeditions) in Spain, presented new routes and destinations, along with details about the renewal of its fleet and improvements to the onboard experience. This proposal reinforces HX’s position as a key player in the field of expedition travel.

The Blueroom Project has over 21 years experience providing measurable results in tourism representation, integrated communications & marketing, crisis management and content creation services for destinations and premium brands in the travel industry.

Pangaea Network member in Italy, Martinengo Communication has been selected to manage the communication and PR of the Parallel Realities Pavilion at the 24th International Exhibition of the Triennale di Milano and at the UN SDG Action Awards – two important United Nations initiatives. 

Martinengo will develop a comprehensive media strategy involving influencers, opinion leaders and key organisations to amplify messages and will provide PR support during the main events. They will collaborate with photography and videography professionals to document the Parallel Realities Pavilion and the UN SDG Action Awards Ceremony on 29 October in Rome, ensuring media coverage across all platforms.

These projects are an important opportunity for Martinengo to help raise awareness, mobilise global action and make an impact towards achieving Sustainable Development Goals.

Cabo Verde, an island country in the central Atlantic Ocean has appointed Pangaea Network member for France, Travel-Insight as their official representative agency in the French market.

The scope of work will include B2B marketing, public relations, digital strategy, and co-branding partnerships to promote this unique destination. Cabo Verde consists of 10 volcanic islands offering a mosaic of landscapes from beaches to mountains, each island offering a very different experience. The culture is a vibrant blend of African and European influences which are reflected in the colorful gastronomy and lively music scene – and there is year-round sunshine too.

Since 2016, Travel-Insight has been the link between tourism professionals and travellers, working for a wide range of industry players, including French and foreign destinations, airlines, institutions, travel agencies, tour operators, hotel groups and cruise lines. The agency has offices in Paris, Aix-en-Provence and Santo Domingo and each team member is vibrant and ambitious and a strategic thinker ensuring success for their clients.

Pangaea Network met in the beautiful city of Copenhagen, Denmark for the AGM. Welcoming members and partners from around the world, the event was hosted by Chair, Christine Engen from agency United Spirit Nordic.

The meeting was dedicated to strengthening the network, creating new strategies and making plans for the future. There was also time to celebrate network successes and sample some fantastic Copenhagen dining in the Meatpacking District. The participation, commitment and experience of everyone present made the meeting a success and reaffirmed the strengths of Pangaea as a leading, global PR and Marketing network.

VIVA Cruises, client of Pangaea Network member United Spirit Nordic in Denmark, has now selected Pangaea Network member The Blueroom Project for expansion in Spain.

United Spirit Nordic has introduced VIVA Cruises to Nordic media and trade partners and now The Blueroom Project will continue their growth and commitment in the Spanish market with projects this year. Both member agencies align with their client to invite travellers to explore destinations in a new way with itineraries along Europe’s most iconic rivers, including the Rhine, Danube, and Moselle with VIVA Cruises.

Pangaea Network work with clients across multiple markets, conveying their message using their essential local knowledge and contacts. VIVA Cruises has revolutionized river cruising in Europe and we are delighted to be working with them in Scandinavia and Spain.

Kosovo, a beautiful destination in the Balkans has appointed United Nordic Spirit, Pangaea’s member for the Nordics, to organise a Trade famtrip and Media famtrip to spread knowledge about the country in the Nordic region. The destination offers a treasure trove of experiences, from its vibrant cultural heritage and captivating historical sites to culinary delights and breathtaking mountain scenery.

United Spirit have been one of the leading PR agencies in travel and tourism in the Nordic market for years and is currently organising an ambitious travel agent study trip and a press trip for their client Kosovo, to share the authentic beauty and diversity of the country. 

Pangaea Network will be at Arabian Travel Market, Mon 28 Apr – Thu 1 May 2025. With over 2,600 exhibitors from 161 countries gathering to shape the next era of tourism, ATM is the perfect place to connect.

Pangaea Network, the leading global independent network of PR and marketing agencies, has helped over 300 tourism brands grow and achieve their objectives, moving forward with energy and strategy. So, if you are looking to engage, whichever market you need to navigate, we are the experts so get in touch and lets meet at ATM.

Pangaea Network member for Spain, The Blueroom Project has launched a campaign for their client the Tourism Authority of Thailand, to celebrate “Amazing Thailand Grand Tourism and Sports Year 2025”. The campaign aims to encourage travellers who already know Thailand to return and continue exploring this beautiful country.

The campaign aligns with Thailand’s goals of attracting 39 million international visitors by 2025, highlighting high-level events such as MotoGP, the Amazing Thailand Marathon Bangkok or the SEA Games.

This initiative is in collaboration with agencies Eurovacances, Grupo Nego, Pangea and Tuareg, and offers travellers benefits including special offers and privileged access to unique experiences that reinforce Thailand’s position as a world-class tourism and sports destination.

The Blueroom Project boasts over 21 years experience providing measurable results in tourism representation, integrated communications & marketing, crisis management and content creation services for destinations and premium brands in the travel industry.

Pangaea Network member in French speaking markets Travel-Insight recently arranged an incredible influencer trip for their client Exploris – Expeditions & Cruises, a new small-ship expedition company who organise unique trips to often remote places including the Antarctic, Canadian Arctic, Iceland and the Chilean Fjords.

Four influencers were selected to enjoy an immersive adventure designed to capture the essence of an Exploris trip and spent time exploring between icebergs, whales and breathtaking polar landscapes. The unique trip allowed them to generate exclusive content which will amplify Exploris’ visibility on social networks.

The world’s biggest travel event ITB Berlin takes place 4th-6th March and Pangaea Network will be attending.

As the world’s biggest travel event where the future of travel is shaped we will be connecting with industry professionals to exchange ideas and formulate strategic communication plans. As the Original Independent Tourism Agency Network made up of international tourism experts across multiple markets we offer more than 18 years experience in public relations, marketing and destination representation with worldwide clients in the tourism industry.

Our agencies provide global reach with local implementation for tourism clients looking to grow and lead their sectors. If you would like to arrange a meeting at ITB, please get in touch via the “GET IN TOUCH” link.

Pangaea member for the Nordic markets United Spirit attended Travel News Market in Copenhagen on behalf of their client Destination Asia. The B2B travel event is an exclusive table-top travel trade workshop connecting international travel and tourism suppliers with the Danish outbound market. 

Established in 1996, Destination Asia has grown into one of Asia’s leading destination management companies providing services for incentive houses, corporate meeting planners, convention/exhibition and conference organizers, tour wholesalers and operators, and cruise lines. Christine Engen, DOS of United Spirit Nordic and Chair and Board Member at Pangaea Network attended the event which was a fantastic opportunity to share the expert services of Destination Asia with top Danish travel trade. New connections were made and existing contacts updated at this brilliantly organised workshop.

Pangaea Network member for Spain, The Blueroom Project, successfully participated at FITUR 2025, the first tradeshow of the year for tourism professionals. In its 21st year as a boutique marketing and communication brand, Blueroom remained focused on the dissemination and positioning of clients through meetings, forums and top media interviews.

Highlights of the show included…

Client Amazing Thailand won “Best Stand” award in a space that drew attention to the country’s crafts, folklore, geography and people in a festival of colour supported by vibrant textiles showcasing Thailand’s cultural heritage. Under the theme “Amazing Thailand Grand Tourism and Sports 2025” the stand featured “5 Must-Do Experiences” and an Amazing Thailand Beach Club event was organised for more than 100 tourism professionals and media.

Madeira Tourism showcased its incredible green tropical interior and volcanic orography alongside its mild year-round climate which entices visitors to discover the island and immerse in its culture. This wonderful destination has received a nomination for BEST EUROPEAN DESTINATION at the 2025 National Geographic Travel Readers’ Choice Awards.

FiturNext, the FITUR Observatory dedicated to promoting good tourism practices in terms of sustainability announced the winning initiatives of the 2025 Challenge as “Sustainable Gastronomic Routes of Extremadura”, Blueroom client “Hurtigruten Cruises” and “Too Good To Go”. Hurtigruten offers unparalleled voyages and extraordinary experiences whilst implementing a circular food system on its voyages to reduce food waste through AI and composting.

Client Santa Eulària des Rui, a beloved destination in Ibiza for families and those seeking a quieter holiday, was rewarded for its accessible beaches as part of the Fitur 4all initiative. The mayor of Santa Eulalia, Ms. Carmen Ferrer, was a key speaker at FITUR NEXT´s panel “Benefits of sustainable water management in tourist cities: success stories”.

Other Blueroom clients at FITUR included: O & L Leisure and Viva Cruises

Click here for the full story.

The World Travel & Tourism Council (WTTC) unveiled its latest report today, exploring the critical gap between travellers’ desire for sustainable options and their actual behaviour. Launched at FITUR 2025, Madrid, the report Bridging the Say-Do Gap: How to Create an Effective Sustainability Strategy by Knowing Your Customers was developed in collaboration with WTTC knowledge partner YouGov. The report explores the disconnect between what travellers say about sustainability and the choices they ultimately make. It provides actionable guidance to Travel & Tourism businesses on how they can address this gap by offering solutions that make sustainable travel both more accessible and more attractive, ultimately balancing economic growth and environmental responsibility.

The study, drawing on a survey of more than 10,000 respondents, categorised travellers into six consumer segments, ranging from the eco-conscious “Hopeful Worriers” to the disengaged “Climate Change Agnostics”. Each group comes with unique behaviours, priorities, and barriers to selecting sustainable choices.

Understanding these diverse perspectives is essential for businesses to craft effective sustainability strategies that resonate with their audience and drive real impact. According to the data, cost and quality remain the dominant priorities for travellers, outweighing sustainability considerations. Across all consumer segments, more than 50% say cost is the most important factor influencing purchasing decisions, while around 30% prioritise quality.

In stark contrast, sustainability is a primary factor for only a small minority, ranging from 11% to 7%, even among the most environmentally conscious groups. A lack of visibility also remains a significant barrier to progress. Over 10% of respondents reported no exposure to sustainability messaging or information through any channel, including mainstream media, social platforms, or community-driven initiatives.

Julia Simpson, WTTC President & CEO, said: “Travellers care about sustainability but when buying travel, cost and quality are king. Customers expect businesses to create affordable sustainable options. But many WTTC companies inspire change – whether that is regrowing coral reefs or reducing food waste. Customers engage with brands that have strong values.

“I am delighted to collaborate with YouGov for such a crucial piece of work. By closing the say-do gap, we not only protect the planet but ensure more rewarding experiences for customers and a brighter and more resilient future for our planet.”

To read the full report click here

Image: Pedro Lastra

O&L Leisure, a leading provider of authentic and heartfelt hospitality in Namibia has chosen Pangaea Network to increase exposure across multiple European markets. Initially working with our office in Germany, Pangaea will now represent the hospitality group through members and business partners in Germany, Spain, France, Italy and the Netherlands.

Founded in 1919 and with a genuine love for Namibia, O&L offer accommodation throughout Namibia at the Strand Hotel Swakopmund, Mokuti Etosha, Midgard, and Chobe Water Villa. The group’s outstanding hotels create a truly memorable stay while their passionate team constantly strive to deliver exceptional service and unique experiences that resonate with the true spirit of Namibia.

O&L Leisure is dedicated to growing their international reach and Pangaea Network looks forward to working with them to achieve this aim.

Since 20th December 2007 Pangaea Network has grown into a global network of communication agencies based across the globe. Each network member is an expert in their market with many years experience in the fields of PR, Marketing and Representation with impressive clients lists and contacts. As we celebrate our 18th birthday we are proud to have assisted hundreds of clients create successful communications campaigns including tourist boards, hotels chains, rental companies, cruises operators, attractions, airlines, airports and more.

We look forward to growing the network in the year ahead, strengthening existing business relationships and creating new ones too.

Madrid, Spain, 4 December 2024 – Around 1.1 billion tourists travelled internationally in the first nine months of 2024, as the global tourism sector recovered 98% of pre-pandemic levels. According to the latest World Tourism Barometer by UN Tourism, a full recovery from the biggest crisis in the sector’s history is expected by the end of the year, despite economic, geopolitical and climate challenges.

Four years after the outbreak of the COVID-19 pandemic, which brought global tourism to a standstill, the Barometer reflects the sector’s remarkable recovery, with most regions already exceeding 2019 arrival numbers in the period January to September 2024. The report also shows outstanding results in terms of international tourism receipts, with most destinations with available data posting double digit growth compared to 2019.

UN Tourism Secretary-General Zurab Pololikashvili said: “The strong growth seen in tourism receipts is excellent news for economies around the world. The fact that visitor spending is growing even stronger than arrivals has a direct impact on millions of jobs and small businesses and contributes decisively to the balance of payments and tax revenues of many economies.”

Tourism performance by region International tourist arrivals grew strongly in the first nine months of 2024, driven by strong post pandemic demand in Europe and robust performance from large source markets globally, as well as the ongoing recovery of destinations in Asia and the Pacific. Increased air connectivity and visa facilitation also supported international travel.

The Middle East (+29% compared to 2019) continued to enjoy record growth this nine-month period, while Europe (+1%) and Africa (+6%) also exceeded 2019 levels

The Americas recovered 97% of its pre-pandemic arrivals (-3% over 2019)

Asia and the Pacific reached 85% of 2019 levels as compared to a 66% recovery in 2023. Asia and the Pacific has experienced a gradual though uneven rebound in arrivals since the region reopened to international travel in 2023.

The summer season in the Northern Hemisphere was generally strong, with arrivals worldwide reaching 99% of pre-pandemic values in Q3 2024.

A total of 60 out of 111 destinations surpassed 2019 arrival numbers in the first eight to nine months of 2024. Some of the strongest performers in arrivals during this period were Qatar (+141% versus 2019) where arrivals more than doubled, Albania (+77%), Saudi Arabia (+61%), Curaçao (+48%), Tanzania (+43%), Colombia and Andorra (both +36%).

For more information please visit: www.unwto.org/news/global-tourism-set-for-full-recovery-by-end-of-the-year-with-spending-growing-faster-than-arrivals

Photo by Phill Brown

Hurtigruten, in collaboration with Pangaea Network member for Spain The Blueroom Project, organised a successful press trip for prominent journalists from outlets including Prensa Ibérica, Oxígeno, Viajes National Geographic, La Vanguardia, and Condé Nast Traveler. The journalists experienced firsthand what is considered “the most beautiful sea voyage in the world.” onboard the MS Nordkapp.

The itinerary journeyed along the coast from Bergen to Kirkenes, offered stunning landscapes and incredible nature on one of Hurtigruten’s most iconic ships. The journalists also had the opportunity to take a spectacular excursion to North Cape, one of the northernmost points in Europe where they could marvel at the vast Arctic landscape.

Established in 2003, The Blueroom Project in Madrid boasts more than 21 years’ experience offering representation services, communication & comprehensive marketing, crisis management and content creation for leading destinations and premium brands in the tourism sector, in the Spanish market.

Pangaea Network will be attending WTM London, Tuesday 5th November to Thursday 7th November.

As the Original Independent Tourism Agency Network made up of international tourism experts, our agencies provide global reach with local implementation for tourism clients looking to grow and lead their sectors. We offer more than 17 years experience in public relations, marketing and destination representation and if you would like to meet us at WTM, please get in touch via the “Contact Us” link below.

Pangaea Network member for Italy, Martinengo & Partners Communication recently returned from a fam trip to the ancient Arabian city of AlUla, with a group of Italian luxury tour operators and travel agents. Arranged in collaboration with Sporting Vacanze, a tour operator specialising in the luxury segment, Banyan Tree and ITA Airways, the six-day tour introduced top-performing agents to remarkable AlUla allowing them to enjoy a truly unique travel experience.

Lucrezia Martinengo, Travel Trade Manager Italy for AlUla, shared her incredible knowledge and passion for the destination through an itinerary which included stunning historical sites, a safari in Sharaan Nature Reserve, sunrise hot air balloon flight, bike tour in the AlUla oasis and stargazing, plus visits to new hotels and a soon to be opened hotel.

The trip was engaging and informative as the operators experienced the destination first-hand, providing them with unique selling points to share with clients in a new role as ambassadors of beautiful AlUla.

Taking place in Tbilisi, Georgia on 27th September, World Tourism Day 2024 aims to explore the intersection of tourism and peacebuilding, highlighting how travel, cultural exchange and sustainable tourism practices can contribute to conflict resolution, reconciliation, and the promotion of peace worldwide. By bringing together stakeholders from across sectors and disciplines, the conference aims to generate innovative ideas, strategies, and collaborations to harness the transformative power of tourism in building bridges, fostering dialogue and promoting peace and reconciliation.

The pursuit of peace is a continuing endeavour, and progress through tourism is more relevant than ever. Tourism can play a vital role as a catalyst for fostering peace and understanding between nations and cultures and in supporting reconciliation processes. Moreover, tourism is clearly linked to the building blocks of peace- such as social justice, human rights, economic equity, sustainable development, and broad-based democracy with the capability of non-violent conflict resolution. Tourism’s biggest strength, besides being an economic powerhouse, brings people together in non-adversarial circumstances.

Tourism has the potential to contribute to peace in many ways and these need to be appropriately explored and assessed. Tourism as an instrument for peace needs to be peacesensitive and needs to be understood from both– the suppliers and consumer´s side- not
as an isolated peace strategy, but as part of social transformation towards a culture of peace. A peace-sensitive tourism is aware of the economic and social forces and thus social responsibility. It aims to contribute within the limits of the opportunities but aware of the power of alliances to the democratisation of society, of international relations and of the world system as such.

Moreover, tourism provides a fertile ground for innovation and entrepreneurship. By encouraging creative solutions and new business models, tourism can drive economic growth and provide unique opportunities for young talent. Supporting entrepreneurial initiatives in tourism can lead to sustainable development and create platforms for innovative peacebuilding strategies. The future of tourism lies in the hands of young people. By investing in youth, providing education and training opportunities, and encouraging their active participation in the tourism sector, we can harness their potential to drive social change and promote peace. Young talent brings fresh
perspectives, creativity, and energy that are essential for the continuous evolution of tourism as a force for good.

To find out more: https://www.unwto.org/world-tourism-day-2024

Image Credit: Aleksandr Ledogorov

Pangaea Network member in the French Market, Travel-Insight will be attending IFTM Top Resa, the premier tradeshow for French and international travel professionals. Taking place at Paris Expo Porte de Versailles, Travel-Insight will be available to discuss tourism, travel and trends as well as to launch the first edition of the Media Village, where media, advertising agencies and influencers can discuss future projects.

Don’t hesitate to visit their booths: P093 – Media Village & P088 – Travel-Insight

DATE FOR THE DIARY – “Communication Trends in 2025”, Agora Room, 10,30am September 19, 2024: Célia and Chloé from Travel-Insight will share valuable insights on emerging technologies, consumer behaviour and best practices in the tourism industry. This will be a unique opportunity to learn more about tomorrow’s trends and exchange ideas and opinions with Travel-Insight’s communication experts. This is the place to learn how to stay at the forefront in an ever-changing world.

London, UK: The World Travel & Tourism Council (WTTC) has launched its 2024 Economic Impact Trends Report, which has revealed the U.S. as the world’s most powerful Travel & Tourism market, contributing a record-breaking $2.36 TN to the nation’s economy last year.

Despite the slow return of spending from international travellers, the U.S. keeps pole position, with almost double the economic contribution of its nearest rival. Following a record-breaking year for Travel & Tourism, the sector continues to be the backbone to many country economies, while supporting millions of jobs globally.

The latest report from the global tourism body reveals China as the world’s second most powerful market with a GDP contribution of US$1.3 TN in 2023, underscoring its impressive rebound, despite the late reopening of its borders. Germany secured the third spot with a US$487.6 BN economic contribution, while Japan, which in 2022 was in 5th place, jumped up to 4th position, contributing US$297 BN. The United Kingdom completes the top five contributing US$295.2 BN. France, the world’s most popular destination retained its sixth position with a contribution of US$264.7 BN, followed closely by Mexico at US$261.6 BN, showcasing its continued appeal as a major tourist destination. India came in eighth, rising from a previous 10th position, with US$231.6 BN, marking a notable improvement and highlighting its growing influence in the sector. Italy and Spain complete the top 10, contributing US$231.3 BN and US$227.9 BN, respectively.

However, over the next decade, WTTC predicts China will become the biggest Travel & Tourism market with India moving up to 4th position. These shifts illustrate the dynamic nature of the global Travel & Tourism sector, with emerging markets gaining ground and traditional powerhouses maintaining their strongholds. The report also highlights the countries experiencing the highest annual growth rates in their Travel & Tourism contributions to GDP. In 2023, China’s sector surged led with an astounding year on year growth of 135.8%, while other Asian countries, such as Hong Kong SAR, Malaysia, and the Philippines recovered soon after the removal of travel restrictions.

Julia Simpson, WTTC President & CEO, said:

“As we look forward to a record-breaking 2024, it’s clear that Travel & Tourism is not only back on track, but also set to achieve unprecedented growth. We will continue to prioritise sustainability and inclusivity, ensuring that this growth benefits everyone and protects our planet for future generations. The sector’s resilience and potential for innovation continues to drive us forward.”

According to the report, many key destinations will profit from a surge in international spending this year compared to pre-pandemic levels, with Saudi Arabia, up 91.3% compared to 2019%, Türkiye (+38.2%), Kenya (+33.3%), Colombia (+29.1%) and Egypt (+22.9%) leading the way. Globally international visitor spending is set to grow by nearly 16% to reach US$1.9 TN, while domestic tourists are projected to spend more than ever before, reaching US$5.4TN, an increase of 10.3% over 2019 levels.

Travel & Tourism investment grew 13% in 2023 to reach more than US$1TN, with a return to pre-pandemic levels anticipated by 2025. However, high interest rates around the world could create challenges for future investment. It is therefore crucial that the public and private sectors work together to innovate to ensure the continual strengthening of this vital sector. The report also highlights the sector’s commitment to sustainability, showcasing the decoupling of growth from greenhouse gas emissions and the increasing opportunities for women, young people, and marginalised communities. Technological advancements, particularly in AI, are expected to further enhance the travel experience and drive future growth.

For more information and to access the full report, please visit WTTC’s Research Hub – www.researchhub.wttc.org/product/economic-impact-report-global-trends

Image Credit: Ian Hutchinson

Trazler, an app that brings together millions of travel options in one place, has chosen Pangaea Network member in France Travel-Insight to maximize visibility, brand awareness, and platform usage, alongside the creation of an effective social media strategy to drive bookings in the French market.

Trazler utlises innovative technology to allow travellers to book flights, car rental, cruises, day trips and more with the added benefit that all elements interact in a smart way, so if a traveller changes the date of a flight, the rest of their trip with automatically adjust. Their claim is “”Book Better, Travel Smart”. Work has commenced on a brandbook to ensure consistency across all communications and Travel Insight are using their expertise and experience to create an impactful and effective social media strategy for Trazler.

The new collaboration which commenced in June and is proving to be an exciting journey for Trazler and Travel-Insight as the smart booking platform makes it’s mark on French travellers through the expertise and guidance of Travel-Insight.