Pangaea Network member for the Nordic markets, United Spirit Nordic organised a high-end event in Copenhagen at short notice for client South African Tourism. The event was designed to raise awareness amongst Danish trade and media on the new “Live Again” campaign.
United Spirit Nordic selected elegant venue Hotel D’Angleterre and liaised with South African Tourism and the South African Embassy in Denmark to organise the event. To secure a high level of attendance United Spirit Nordic utilised their extensive network of contacts securing 27 key trade and media attended.
The results achieved were beyond the clients’ expectations; the “Live Again” campaign was firmly established in the minds of all trade and media attending, 2 journalists were chosen for a press trip to South Africa, and travel trade representatives were invited to Indaba thanks to the successful event.