United Spirit Nordic as Visit Jordan’s representative, was given the challenge to increase and retain visitor numbers from Scandinavia to Aqaba in Jordan, a popular holiday area with Scandinavian tourists. Jordan Tourism Board, with Royal Wings, decided to add three direct flights to Aqaba, from Helsinki, Stockholm and Copenhagen. United Spirit Nordic managed to allocate all seat allotments with tour operators, monitored seat allocations and followed up with coop marketing funds for all three markets, in only 4 months. Together with the flights, United Spirit Nordic designed an awareness campaign which included outdoor branding, online presence and social media advertising and presence. The campaign was designed to fill the direct flights and increase visitor numbers. The campaign achieved increases in visitor numbers of 18.1% from Sweden, 103.2% from Copenhagen and123.2% from Finland (as of Feb 2017).