The international scene of high-end travel is undergoing a radical transformation: digital and hyper-connectivity are permanently changing the market and at the same time consumers and their values have evolved which has changed the traditional meaning of “luxury”. We can talk about the new direction of luxury travel and the new travel experience associated with it and this has real value when it is personal and shared.
Organised by AIGO, a leading Italian tourism marketing agency, and presented by Conde Nast Traveller Editor in chief Arch. Ettore Mocchetti, the conference “The New Way of Luxury”–was aimed to explore the trends and various aspects of luxury travel. The panel was composed of Joakim Everstin (Head of Innovation and Tech Evangelist, Sabre), Antonella Bertossi (Marketing Manager, Global Blue), Maurizio Saccani (Global Director of Operations, Rocco Forte Hotels), Mimma Posca (CEO, Vranken Pommery).
During the event the research “Post-Luxury Travel: The Changing Expectations of Luxury Travelers”conducted by Wouter Geerts, Euromonitor Senior Travel Analyst, was also previewed.
To download the presentations pls visit this page