Challenge:

Pangaea Network was challenged with positioning Estonia in several international markets during the late pandemic period and during the war in Ukraine both causing detrimental economic and social effects.

Solution:

Integrated B2B with B2B communications and travel trade representation including planning and implementation.

Results:

Successful destination launch of Visit Estonia during the late pandemic and Ukrainian war period.

– Enormous awareness was generated by key media coverage and out-of-the-box PR activity in sectors including culture, nature & outdoors, gastronomy, technology, society, modern art, luxury and other topics of interest to attract quality travellers.

– 1 year after kick off, new travel trade brands are selling the destination alone and combined with Finland or other Baltic states.