Challenge:

To raise awareness and exposure of O&L Leisure across multiple European markets where there was strong competition from many larger, more established hotel brands who were settled in each market.

Solution:

Coordinated from Germany across all Pangaea markets a strategy was designed incorporating an integrated sales and marketing approach aimed at strengthening brand visibility and boosting sales with a focus on collaborations with key partners (principally tour operators and travel agencies). Activities included attendance at trade/business shows, organisation of events, webinars, famils for MICE and leisure agents, trade newsletters etc. Monthly reports on activities and opportunities were produced to monitor progress, evaluate the effectiveness of actions and identify new areas of potential growth within each market.

Results:

Germany: MICE FAM in cooperation with the Namibia Tourism Board; Agency FAM Trip of 10 key agents in cooperation with Discover Airlines to celebrate new direct flight connection from Munich to Windhoek; Cooking event for trade – “A taste of O&L Leisure”

Italy: One roadshow/event, webinar, fam trip and co-op marketing.

Spain: Sales calls; product presentations; webinars; regular trade newsletters. A leading DMC reported a 191% increase in 2025 O&L sales, compared to 2024.

France: Business Development Mission to promote the group’s six properties; monthly in-person sales calls; webinar to train agents/enhance product awareness; participation in a professional workshop to strengthen B2B visibility. Planned for 2025/6: site inspections for strategic partners to facilitate a deeper understanding of the group’s value proposition.

Through this proactive and relationship-oriented approach, O&L Leisure continues to strengthen its position among key players in Pangaea European markets.