Spanish Celebrity Adventurer Promotes the Beautiful Island of Madeira

In September, the adventurer and television presenter Jesús Calleja travelled to Madeira to promote the beautiful Atlantic island through the thrilling sport of Enduro biking where riders descend rough, challenging trails at great speeds.

Pangaea Network member The Blueroom Project in Madrid, Madeira Tourism’s communications agency in Spain, organised the trip to make it known to the general Spanish public in a direct way through the tourism board’s more than 2 million followers, the attraction of the island for this sport which is booming in Europe. Enduro biking is one of the most vigorous activities within the so-called “green tourism” or “ecological tourism” category.

Accompanied by his bicycle club and an local expert guide E-Bike, Jesús Calleja experienced some of the main attractions of the island including Madeiran nature, culture and gastronomy on exciting Enduro itineraries created by the Madeira Tourist Board.