Savoy Signature consolidates presence in Spain

Savoy Signature the hotel collection from the island of Madeira, has consolidated its presence in Spain through the the appointment of Pangaea Network member in Madrid, The Blueroom Project as its communications agency. Savoy Signature offers a growing portfolio of unique hotels and resorts, each with its own distinctive value propositions, concepts and audiences.

With the grand opening of Savoy Signature’s latest ultra-luxury resort, The Reserve, The Blueroom Project undertook a high-value communications plan achieving coverage in leading general media El Mundo, domestic financial and business magazine Expansión and leading travel publication CN Traveler. Additional coverage included hotel sector outlets such as Gran Hotel and prominent travel trade publications Hosteltur and Meet In.

The Blueroom Project has also carried out a range of successful networking and public relations actions in Spain targeting the luxury travel segment to position this unique collection of hotels in the Iberian market.