Martinengo Communication Pangaea’s member in Italy organised a fam trip for agents and tour operators to Saudi Arabia’s exclusive cycling hub AlUla. A trip dedicated to biking was the perfect way to experience the destination and five luxury agencies and tour operators specialising in bike tours were invited to enjoy a range of bike tours for all abilities from beginner to seasoned cyclist.

One of the best things about exploring a destination by bike is the ability to take your time, get off the beaten path and discover hidden gems not accessible by car or bus. Plus, it’s a great way to stay active and healthy while you travel. Contributing to the development of AlUla as Saudi Arabia’s exclusive cycling hub, the city recently inaugurated the first 45 km of cycling track in the southern part of AlUla, extending from AlUla Airport to the Mughayraa Heritage Sports Village, forming a total loop of 90 km. Plans for the next 48 km are in advanced stages.

In addition to biking tours, a wide range of luxury experiences can be enjoyed in AlUla whether visitors choose to indulge in a spa day, savour a gourmet meal, sample the local culture, or try adrenaline fuelled activities. To further spread the word of these incredible opportunities Martinengo organised a webinar for tour operators, travel agents and media to complement the cycling experiences enjoyed on the trip.