Pangaea member Martinengo Communication in Italy organised the participation of AlUla in the “Saudi Village” at Casina Valadier, in Villa Borghese Park, Rome from 25th – 29th September, in cooperation with The Royal Embassy of Saudi Arabia. The event celebrated 90 years of Saudi-Italian diplomatic relations.

AlUla’s participation included three main activities to highlight the cultural aspects of the archaeological region of AlUla, an open-air museum:

An immersive booth in the main square of the Saudi Village with images and videos of the archaeological site of Hegra, the heart of AlUla oasis and Saudi Arabia’s first UNESCO World Heritage Site

A photo exhibition: “AlUla: sites and faces along the Incense Road” incorporating images by Giacomo Bretzel and in cooperation with Condé Nast Traveller

A themed talk: “AlUla and Italy, two crossroads of civilizations connected – from the Incense Road to present and future opportunities of cultural partnerships” in cooperation with Condé Nast Traveller

The event also succeeded in presented AlUla to the public and a high number of travel trade and media representatives alongside the Saudi Tourism Authority.