Our new member in the UK, MDSG brought Texas to London for client Travel Texas at FUME Festival, the UK’s largest BBQ festival.

Partnering with Weber, the campaign delivered an impactful Texas BBQ with a Travel Texas x Weber demonstration stage, hosting more than 20 live masterclasses from world-class pitmasters, Michelin-recognised chefs and television personalities, including Austin’s own Chef Kareem El-Ghayesh of KG BBQ.

Across four days, over 18,000 visitors experienced authentic Texas BBQ culture through live cooking demonstrations, content creation, media engagement and immersive brand activations, bringing the spirit of Texas to London in a truly memorable way.

We’re excited to have the team on board and look forward to seeing more of their innovative destination marketing campaigns in the future.

To learn more about MDSG or explore opportunities with agencies across the Pangaea Network, contact Alison: alisonnoble@pangaeanetwork.com.