On Sunday May 28th, in the elegant setting of the Royal Embassy of Saudi Arabia, Rome, Martinengo & Partners Communication organised the first event to unveil AlUla as a new premium cycling destination in Arabia.

The event transported guests to the beauty of Saudi and presented AlUla as a wonderful destination for different biking experiences; road cycling, gravel cycling and mountain biking. Guests of honour, Team Jayco AlUla (official sponsor of GreenEDGE Cycling) attended the event and enjoyed beautiful views of the Villa Borghese Park while celebrating the end of the gruelling 3 week Giro d’Italia race. Also present was Moroj Adil, a young Saudi female cyclist who as part of Team Jayco AlUla, embraces AlUla’s commitment to promote and support Saudi women in cycling.