From June 16 to 19, three Italian teams of influencers and tour operators embarked on an extraordinary adventure as part of a Visit Estonia Treasure Hunt — a thrilling quest across remote islands, enchanted forests, vibrant cities, and mysterious lakes looking for treasure. The journey blended nature, culture, and adrenaline and was brought to life in real time by some of Italy’s most beloved content creators.

The event was a huge success, organised by Pangaea office in Italy, Martinengo Communication in collaboration with Finnair, BOLT and Visit Estonia. The activity raised awareness of the stunning destination in the Italian market through a creative and innovative approach and engaging, immersive content.

…and the results speak volumes:

+200 pieces of content

13.3 million impressions

7:1 earned media ROI

If you are looking for a dynamic format to boost reach and reliability, Martinengo & Partners Communication based in Milan can arrange this for you. As specialists in tourism, lifestyle, luxury products, hotels & resorts, aviation and destinations, their clients include international companies, prestigious brands and products. Guided by a simple philosophy to generate success by using all aspects of the marketing mix they have a proven track record in raising awareness and the reputation of brands through daily operations and special projects.