Asia drives global outbound growth while Spain takes the lead for inbound tourism
Asia remains the number one source market region for growth in international travel with an overall increase of 9 per cent compared to the previous year, followed by South America with 5 percent. Outbound trips from North America and Europe both grew by 3 per cent. In absolute terms however, Europe prevails as the number one source market with more than half of the outbound travel volume worldwide. Yet when it comes to inbound tourism, Spain outperformed the US as the number one travel destination in 2016. Germany remains in third place while Italy and France follow in fourth and fifth place.
Source: IPK International @ITB Berlin