“Show it, don’t tell it” is the motto from our office in the Nordics at United Spirit Nordic. And, to prove this point, our talented team in Denmark have reached a grand tally of four Nordic group press trips and eight individual ones in 2025, on behalf of and in collaboration with three of their marvellous clients: FEGO Project Kosovo, VIVA Cruises, and the Ministry of Heritage and Tourism – Sultanate of Oman of Heritage and Tourism – Sultanate of Oman.

By sharing great experiences with key media from top tier media outlets, Nordic travellers are inspired to explore and discover the beauty, culture and authenticity of destinations for themselves whether it is onboard a cruise through Europe or watching a stunning sunset over Oman’s endless desert. Congratulations United Spirit on your outstanding work!