travel marketing companies

Promoting London City Airport

Client
London City Airport
Period
2015 - present

Challenge

Position LCY as the only London airport with boutique services whose location enables travellers to reach the city centre quickly; focus on business and premium travellers and media.

Solution

Integrated communications & marketing, including PR, sales support, social networks, online and offline media, CRM, B2B and B2C.

Results

Italy/AIGO
Milan LIN: 163,666 pax in 2015; 73% average load factor; total flight 2,231.
Rome FCO: 45,515 pax in 2015; 75% average load factor; total flight 605.

Spain/The Blue Room Project
7,425,000 – total audience reached.

Germany/GCE (since 2016)
Three new direct routes from Germany into LCY in 2016, continuous passenger growth.

Case Studies