Challenge:

The Hong Kong Tourism Office wanted to generate awareness for the Virtual Hong Kong Wine & Dine Festival 2020 among a German audience.

Solution:

Noble kommunikation initiated an integrated PR campaign consisting of several press releases, story pitching, virtual wine tasting events and a foodie tour, video news release, podcast and production of a radio feature as well as Sponsored Facebook posts to create a large PR burst.

Results:

A total of 385 print and online articles, 4,113.00 podcast downloads, radio feature broadcast by 18 radio stations and social media reach of 650k; combined media value: 2,457,000 EUR.