Challenge:

To increase awareness of Qatar Airways as a symbol of “Excellence” in aviation and tourism, and to position it as “The Premium International Five Star Airline”.

Communicate corporate information: new routes and services, fleet, cargo business and destinations with the focus on new routes to increase awareness of the company.

Solution:

To build a solid communications strategy, The Blueroom Project developed an international focus in the markets of Spain and Portugal. A plan was created which combined and balanced the brand and the company philosophy and objectives, with the local culture and behaviour patterns of the Iberian culture.

Results:

More than 4,200 quality cuttings per year with over 6 M Euro AVE.

Best International Airline – Condé Nast Traveler Spain Award 2017.