Challenge:

Pangaea Network was challenged with positioning Costa Rica in key European markets as a unique, diverse, peaceful tourist destination, a leader in sustainability and open to visitors year round.

Solution:

Fully integrated B2B communications and travel trade representation (strategy, planning and implementation).

Results:

Constant sustainable growth in all key European markets for 7 consecutive years (except for the early pandemic period).
– Quick and successful post-Covid19 recovery: all key markets recovered at least 85% of total visitors by the end of 2022.
– New airline connectivity achieved in all major markets.
– Costa Rica; a trendy destination: Since 2016 all main and specialist tour operators, travel agencies and OTAs in western Europe offer a comprehensive range of travel products and key media have featured high quality content on Costa Rica (focus on classic routes and traditional “must see” attractions along with new attactions and resorts).