Pangaea in Germany & German Speaking Markets is powered by noble kommunikation
Noble kommunikation is a boutique agency founded in 1997, located in the heart of Neu-Isenburg, near Frankfurt Airport. The agency also has representatives in major German cities such as Hamburg, Berlin, and Munich, as well as in Austria and Switzerland.
Noble operates across various communication and promotion fields to ensure a comprehensive 360° approach, including public and influencer relations, consulting, crisis management, digital and social media, leisure marketing, and representation. The agency’s team members bring extensive experience across all industry sectors, including destination management, hotels and hospitality, distribution and technology, tour operators, and airlines, combining their skills, talents, and expertise.
Noble kommunikation was voted the #1 Tourism PR Agency for nine consecutive years by media and bloggers. Their clients benefit from the agency’s active involvement in key trade organizations such as the DRV German Travel Association, the VDRJ Association of German Travel Writers, and the Federal Association of Media Spokespeople.
Market Overview
In 2024, Germany maintained its position as Europe’s leading outbound tourism market, with international tourism spending reaching €113 billion, placing it third globally after the United States and China. Switzerland and Austria followed with €24 billion and €15 billion, respectively, reflecting the region’s sustained enthusiasm for international travel despite broader economic headwinds. According to the European Travel Commission and UNWTO data, Germany also recorded the highest number of outbound trips in Europe at around 117 million, followed by Switzerland (25 million) and Austria (16 million). These figures underscore the enduring strength of Central Europe’s travel culture, supported by high disposable incomes, strong currencies, and a deeply ingrained tradition of cross-border leisure and cultural exploration.
Travel agencies and tour operators continue to play a crucial role in this dynamic market. In 2024, they accounted for approximately 47% of total travel turnover, with an even higher proportion for long-haul and complex itineraries to destinations such as Asia, North America, and Africa. This reliance is particularly evident among older and more affluent travellers, who value the professional expertise, logistical assurance, and consumer protection offered by regulated intermediaries. The EU’s Package Travel Directive and other robust consumer-protection frameworks have reinforced trust in organized travel, especially after the disruptions of the COVID-19 pandemic, when travellers learned the benefits of having professional support in times of crisis.
Simultaneously, digital transformation continues to reshape how Europeans plan and book trips. Younger demographics increasingly favour online travel agencies (OTAs), direct airline and hotel booking platforms, and metasearch engines like Skyscanner or Google Travel. However, research by Phocuswright and Statista indicates that even digitally savvy travellers frequently consult tour operator websites, social media, and online review platforms before making final decisions. The result is an increasingly hybrid marketplace: traditional agencies and digital platforms coexist, catering to different needs and travel styles. While trust, personalization, and security remain core values for offline channels, speed, flexibility, and transparency drive the growth of online booking. Together, they form a complementary ecosystem that continues to evolve in response to shifting consumer behaviours and technological innovation.
Team members
Tobias Bandara
Managing DirectorTobias is the Head of Germany & German Speaking Markets at Pangaea and has extensive experience in both PR and Marketing and worked for many NTO’s, tourism stakeholders and destination clients. Over the past 15 years he has developed his skills in the strategic development of marketing & communication planning, as well as the tactical implementation of print, radio, TV, online and travel trade campaigns. Tobias brings a deep understanding of the German speaking markets with a vast trade network and consumer insights. Clients ultimately benefit from this access to the travel trade and targeted consumer activations.