noble kommunikation is a boutique agency founded in 1997, located in the heart of Neu-Isenburg, close to Frankfurt Airport. The agency also has delegates in the major German cities of Hamburg, Berlin, Munich as well as in Austria and Switzerland.
noble works in a variety of communication and promotion areas to guarantee a 360° approach: public & influencer relations, consulting, crisis management, digital & social media, leisure marketing & representation. noble’s staff members have excellent experience covering all sectors of the industry: destination management, hotels & hospitality, distribution/technology, tour operators & airlines, combining forces, talents and experiences.
noble kommunikation was voted #1 Tourism PR Agency for nine consecutive years by media and bloggers. Their clients also benefit from active engagement in all relevant trade organizations like DRV German Travel Association, VDRJ Association of German Travel Writers and the Federal Association of Media Spokes People.
Market Overview
In 2018, Germany was ranked the fourth largest travel and tourism economy in the world, and the German travel and tourism GDP grew by 1.2%. In 2019, approximately 55 million Germans went on holiday which is about the same number as in the previous year. This means that approximately 78% of the German population went on at least one trip in 2019. 74% of all holiday trips were abroad which amounts to more international leisure trips than ever before. Holiday expenditure was on a record high with over 73 billion Euros.
The Coronavirus crisis had a major impact on international leisure trips. However, in general online flight and vacation search statistics show that trends are starting to shift to long term trip planning. People are thinking of their vacation again and considering nature and adventure style holidays rather than city trips. It is expected that different tourism segments will recover at different speeds – for example, the young and luxury travel segments are likely to recover faster.
Studies and surveys of German-speaking consumers has proved an important fact: Most consumers still make their destination choice before contacting any booking or sales instrument. About 90% of customers do their research online (nowadays social media plays a crucial role in it), but the majority still book through a travel agency. Consumers feel safe when booking with an agent and they appreciate the personal service and feel more secure. Also due to bad experiences with trip cancellations during the pandemic, trust in agencies and tour operators has increased. German travel agents are sales agents and governed by a special law; there is no price difference between tour operator websites and travel agencies.
Due to their long length of stay compared to other source markets, German travellers spend significantly more in a destination, such as in restaurants, shopping, museums and excursions. German-speaking consumers are discerning and knowledgeable consumers. They are careful planners, seeking detailed information from a range of sources prior to departure.
Team members
Tobias Bandara
Managing DirectorTobias has extensive experience in both PR and Marketing and has worked for many NTO’s, tourism stakeholders and destination clients. Over the past 15 years he has developed his skills in the strategic development of marketing & communication planning, as well as the tactical implementation of print, radio, TV, online and travel trade campaigns. Tobias brings a deep understanding of the German speaking markets with a vast trade network and consumer insights. Clients ultimately benefit from this access to the travel trade and targeted consumer activations.