Martinengo & Partners Communication is an integrated Marketing Communication Agency based in Milan, the business and media centre of Italy. We specialise in tourism, destinations, aviation, institutions, financials, luxury hotels, technology, deluxe brands and iconic hotels for discerning travellers. We have many years of experience and have worked with top brands around the world.
Our wide knowledge of the tourism sector along with an integrated approach, allows us to have a global point of view together with extensive knowledge of our local Italian market.
Our philosophy is “We make your brand a success” in all aspects of our work from public relations to sales and marketing and in events, representation and advertising.
The key to our success is our strong relationships with trade, tour operators, travel agencies, incentive houses and DMCs along with our expertise in traditional PR activities with targeted publications, the stimulation of bloggers and influencers, event organisations and cooperation with a range of partners to reach the final consumer.
A dedicated, enthusiastic and professional team serve our clients with high standards of performance, attention and very quick response times.
A solid reputation requires deep roots which we are proud to own. Creativity, passion and efficiency are our strengths along with added value, the intangible value that generates the real benefit. We love blending our experiences to create innovative marketing communication strategies based on maximising cross-media and cross-tool integration
Market Overview
According to a survey by Banca d’Italia, Italy welcomed nearly 91 million visitors in 2017, an increase of about 6% on 2016. Outbound travel achieved almost 64 million which was an increase of 2% on 2016.
Italians travel mainly in the third quarter of the year. The top destination is France with 8,725,000 visitors, followed by Germany, Spain and UK. The top destination for long haul travel is USA, followed by Asia, Africa and Oceania.
Hotels and holiday villages are still the preferred accommodation style followed by house rentals.
Most leisure travellers are aged between 35-44 years, followed by travellers aged between 45-64 years. Travellers aged between 25 and 34 years represent 11% of the total number of leisure travellers.
Italian travellers prefer travelling abroad with their partner and without children (41.9%). The percentage of Italians travelling abroad as families with children is 25.3%. Only 8.1% of Italians travel abroad alone.
The main reason for travelling is for leisure, followed by business. Italy has more than 900 tour operators and more than 11,000 travel agencies.
Team members
Cinzia Martinengo
CEOCinzia has more than 20 years experience in public relations, marketing and communication in the tourism sector, and through this work she has gained extensive knowledge of the travel industry. She has worked for a variety of tourism organisations including tourism boards, airlines, deluxe hotels and hotel chains.
With a degree in foreign languages and as CEO of the company, she actively supervises all Martinengo Communication projects with passion and experience.
Lorenzo Martinengo
Co-ownerWith many years experience gained working in communications, Lorenzo is now Marketing and PR Manager. He works on many client accounts and has a natural ability to develop successful public relations and marketing projects.
As co-owner of the company, he works enthusiastically with our clients and understand their needs and aims. He knows how important details are in making a difference, and is committed to reaching beyond our clients expectations.