Pangaea Network member for Spain, The Blueroom Project, successfully participated at FITUR 2025, the first tradeshow of the year for tourism professionals. In its 21st year as a boutique marketing and communication brand, Blueroom remained focused on the dissemination and positioning of clients through meetings, forums and top media interviews.
Highlights of the show included…
Client Amazing Thailand won “Best Stand” award in a space that drew attention to the country’s crafts, folklore, geography and people in a festival of colour supported by vibrant textiles showcasing Thailand’s cultural heritage. Under the theme “Amazing Thailand Grand Tourism and Sports 2025” the stand featured “5 Must-Do Experiences” and an Amazing Thailand Beach Club event was organised for more than 100 tourism professionals and media.
Madeira Tourism showcased its incredible green tropical interior and volcanic orography alongside its mild year-round climate which entices visitors to discover the island and immerse in its culture. This wonderful destination has received a nomination for BEST EUROPEAN DESTINATION at the 2025 National Geographic Travel Readers’ Choice Awards.
FiturNext, the FITUR Observatory dedicated to promoting good tourism practices in terms of sustainability announced the winning initiatives of the 2025 Challenge as “Sustainable Gastronomic Routes of Extremadura”, Blueroom client “Hurtigruten Cruises” and “Too Good To Go”. Hurtigruten offers unparalleled voyages and extraordinary experiences whilst implementing a circular food system on its voyages to reduce food waste through AI and composting.
Client Santa Eulària des Rui, a beloved destination in Ibiza for families and those seeking a quieter holiday, was rewarded for its accessible beaches as part of the Fitur 4all initiative. The mayor of Santa Eulalia, Ms. Carmen Ferrer, was a key speaker at FITUR NEXT´s panel “Benefits of sustainable water management in tourist cities: success stories”.
Other Blueroom clients at FITUR included: O & L Leisure and Viva Cruises
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