Pangaea Network member for Italy, Martinengo & Partners Communication recently returned from a fam trip to the ancient Arabian city of AlUla, with a group of Italian luxury tour operators and travel agents. Arranged in collaboration with Sporting Vacanze, a tour operator specialising in the luxury segment, Banyan Tree and ITA Airways, the six-day tour introduced top-performing agents to remarkable AlUla allowing them to enjoy a truly unique travel experience.

Lucrezia Martinengo, Travel Trade Manager Italy for AlUla, shared her incredible knowledge and passion for the destination through an itinerary which included stunning historical sites, a safari in Sharaan Nature Reserve, sunrise hot air balloon flight, bike tour in the AlUla oasis and stargazing, plus visits to new hotels and a soon to be opened hotel.

The trip was engaging and informative as the operators experienced the destination first-hand, providing them with unique selling points to share with clients in a new role as ambassadors of beautiful AlUla.