To support the launch of a new bi-weekly flight between Nice and Alicante operated by easyJet, Pangaea Network member in France Travel-Insight organised a B2B workshop event in Nice. The objective was to reach local travel agencies and media, promote the beauty, diversity and vibrancy of Alicante and highlight the city’s hotel partners.

Travel-Insight secured a suitable venue at a restaurant in central Nice and organised the event which was supported throughout by the Travel-Insight team. Quality French travel agents were recruited via Travel-Insight’s database, a press release was written and distributed to trade media and invitations extended for local media to attend the event. A typical ‘Alicante’ menu completed the day with produce imported from Alicante to ensure the Mediterranean flavours and lifetstyle of the city were conveyed.

After the event thorough follow-up took place with all attendees and press, and a report presented to the client. The event was a resounding success with 35 attending including tour operators, travel agents, government officials and partners from Alicante.