The Saudi Tourism Authority (STA) has opened a commerical office in Denmark with the support of Pangaea Network member United Spirit Nordic. This office will serve the Nordic region as part of STA’s strategy to engage the tourism trade in key source markets and raise awareness of Saudi, the authentic home of Arabia as travelers around the world dream of exploring exotic destinations once more.

The Nordics office with the help of United Spirit Nordic will be responsible for trade and consumer marketing activities, expanding the reach and relevance of Saudi’s tourism offer and working with tour operators, travel agents and outher industry stakeholders to build awareness and drive conversion in line with SAT’s strategy and mission.

Since opening it’s borders in September 2019 to international tourism, Saudi has rapidly established itself as the fastest growing tourism destination in the world, according to the World Travel and Tourism Council.