Pangaea in Italy & Italian speaking markets is powered by Martinengo & Partners Communication
Martinengo & Partners Communication is an integrated marketing communication agency based in Milan, the business and media hub of Italy. The agency specialises in tourism, destinations, aviation, institutions, finance, luxury hotels, technology, deluxe brands, and iconic hotels catering to discerning travellers. With many years of experience, Martinengo & Partners has collaborated with top brands from around the world.
Combining in-depth knowledge of the tourism sector with an integrated approach, the agency offers a global perspective while maintaining deep expertise in the Italian market. Guided by the philosophy “We make your brand a success,” Martinengo & Partners delivers results across public relations, sales and marketing, event management, representation, and advertising.
The agency’s success is built on strong relationships with trade partners, tour operators, travel agencies, incentive houses, and DMCs. Its expertise spans traditional PR with targeted publications, influencer and blogger engagement, event organisation, and strategic partnerships designed to reach the end consumer effectively.
A dedicated, enthusiastic, and professional team provides clients with high performance standards, personalised attention, and rapid response times. Martinengo & Partners is proud of its solid reputation, grounded in strong foundations. Creativity, passion and efficiency are core strengths, along with the added intangible value that delivers meaningful benefits. The agency thrives on blending experience and innovation to create integrated, cross-media marketing communication strategies that drive results.
Market Overview
Italy remains a top global destination in 2025, with tourism showing strong recovery and growth. According to recent data, international visitor spending is projected to reach €60.4 billion this year, reflecting a robust rebound from previous years. January alone saw over 6.1 million arrivals and 19.5 million overnight stays, marking a 4% increase in arrivals and a 3.6% rise in stays compared to 2024.
Outbound travel by Italians continues to grow steadily. France remains the most visited country, followed by Germany, Spain, and the UK. For long-haul travel, the United States is still the preferred destination, with rising interest in Asia and Africa. Accommodation preferences are evolving. While hotels and holiday villages remain dominant, non-hotel options such as vacation rentals and agriturismi have gained popularity, especially among younger travelers seeking authentic experiences.
In early 2025, non-hotel stays increased by 3.5%, indicating a shift toward more flexible and immersive travel styles. Leisure travel continues to be the primary motivation, with the majority of travelers aged between 35 and 64. The 25–34 age group is growing, reflecting a younger demographic entering the travel market. Most Italians prefer traveling with a partner and no children (41.9%), while families with children account for 25.3%. Solo travel remains less common at 8.1%.
Business travel ranks second, with events like the WTTC Global Summit in Rome (September 2025) expected to boost corporate tourism and infrastructure investment. Italy’s travel industry is supported by a network of over 900 tour operators and more than 11,000 travel agencies. These providers are increasingly embracing digital platforms, sustainable tourism practices, and personalized services to meet evolving traveler expectations.
Overall, Italy’s tourism sector in 2025 is characterized by resilience, innovation, and a growing appetite for diverse travel experiences—both inbound and outbound.
Team Members
Cinzia Martinengo
CEOCinzia is the Head of Italy and Italian Speaking Markets at Pangaea and brings over 20 years of experience in public relations, marketing, and communication within the tourism sector, giving her extensive insight into the travel industry. She has worked with a wide range of tourism organisations, including tourism boards, airlines, luxury hotels, and international hotel chains.
Holding a degree in foreign languages, Cinzia serves as CEO of Martinengo & Partners Communication, where she actively oversees all projects with a combination of passion, strategic vision, and hands-on experience.
Lorenzo Martinengo
Co-ownerWith many years of experience in communications, Lorenzo now serves as Marketing and PR Manager at Martinengo & Partners Communication. He manages a range of client accounts and has a natural talent for developing effective public relations and marketing strategies.
As co-owner of the company, Lorenzo works closely and enthusiastically with clients, demonstrating a strong understanding of their goals and expectations. He recognises the importance of detail in making a real impact and is dedicated to consistently exceeding client expectations.