Spain and Portugal
Oficina Central
C/ Quesada, 3. Local B
Madrid

Established in 2003 The Blueroom Project – TBP Consulting, specialises in providing integrated solutions for communications, representation and marketing. We are a team of twelve professionals led by experienced managers. Our goal is to modify the image your target audience has about your product and services to achieve commercial objectives. In less than a decade, we have positioned ourselves as a leading agency, endorsed by our international partners and prestigious client list.

We are experts in all sectors of the worldwide tourism industry, some of our present and past clients include Tourism Authority of Thailand, Costa Rica Tourism, Tokyo CVB, Dominican Republic Tourism, Israel National Tourism Office, VisitBritain, Tahiti Tourisme, Tenerife Tourism, Banyan Tree Hotels & Resorts, The Oberoi Hotel Group, HomeAway, Travelodge, Skyscanner, London City Airport, Hurtigruten, Cathay Pacific and Crystal Lagoons.

A boutique agency, who thinks big, we are driven by achieving the best results for our clients.

Market Overview

Spain is a decentralised state with 17 autonomous communities and two autonomous cities in North Africa. With the 5th largest economy in Europe, GDP growth of 2.5% is anticipated for 2016. The service sector plays a key role contributing over 70% of total national GDP. Main trading partners are Germany, France, Italy and Portugal. The World Economic Forum in its Global Competitiveness Report 2014/2015 ranked Spain 35 out of 144 countries. The World Bank in its Doing Business Report 2016, ranked Spain at number 33 of the 189 countries surveyed.

A total of 175 million trips were made by the Spanish during 2015. Of these, 15 million trips were abroad, an increase of 30% on the previous year. Expenditure also grew by 16% compared to 2014. During the first quarter of 2016, 40 million trips were made with 3 million abroad. During the first half of the year, expenditure abroad grew by 19.8%. Emerging regions for travellers are Asia, North America, South and Central America. Spain is one of the top three inbound destinations in the world with over 65 million visitors during 2015.

Spain is a leading gastronomic destination in Europe, according to the report ‘Food Tourism 2014’ by the Pangaea Network. 66% of professionals surveyed considered culinary experiences a major influence when choosing a destination. 82% considered Spain an attractive destination for its gastronomy, ahead of the UK, Italy, France and Germany.

Madrid was named gay tourism capital in 2014, embracing the 31st World Gay Tourism Convention. LGBT tourism to Spain represents 10% of the global volume of travellers and 16% of global expenditure. The World Gay Pride celebration will take place in Madrid in 2017.

Team members

Alejandro Pérez-Ferrant

Managing Director

In 2003, Alejandro founded The Blueroom Project to create a specialist consulting and management agency, offering a personalised approach, for the tourism, leisure and lifestyle industries. Gaining a degree in Business Administration, majoring in International Business from the University of St Louis, USA and a Postgraduate in Consumer Marketing from the Spanish Ministry of Commerce and Tourism, Alejandro is more than equipped for his role.
Following 20 years experience working in international marketing, advertising and communications for organisations within many different sectors, he has successfully grown his business into one of the leading agencies in Spain, with many high profile and loyal clients.

Sergio Flecha

Account Planning Manager

A key member of The Blueroom Project team, Sergio has over 6 years marketing experience. He has a degree in Advertising and PR, part of his study was spent at Paris Graduate School of Management, and he has since added to his qualifications, specialising in Tourism Marketing.
Sergio’s strengths lie in co-ordination, implementation, evaluation and reporting which he has put into good practice on many key accounts.
A vital member of the team, Sergio always achieves client satisfaction on his campaigns helping to maintain the excellent reputation the agency enjoys today.

Case Studies