Pangaea in Spain & Portugal is powered by The Blueroom Project
Established in 2003, The Blueroom Project is a boutique consultancy specialising in tourism, corporate, and institutional communications and marketing across Spain and Portugal.
With central offices in Madrid and representatives in both Barcelona and Lisbon, the agency delivers tailored service solutions across the Iberian market.
The Blueroom Project has positioned itself as a leading boutique firm in the Tourism & Travel-Lifestyle sector. Its reputation is built on the extensive experience of its leadership team, strong international partnerships, and a prestigious and diverse client portfolio.
In today’s fast-moving world, the agency delivers solutions that combine strategic actions with creative ideas. Its mission goes beyond executing standout events, campaigns, and communications—it is also dedicated to supporting clients in enhancing management efficiency. Every initiative is designed to shift consumer perception, while achieving reputational, commercial, and marketing objectives.
Market Overview
Spain continues to consolidate its position as one of the world’s most visited countries, combining tradition, sustainability and innovation. In 2024, the country achieved a record 94 million arrivals, up around 10% on 2023, generating over €249 billion to Spain’s GDP – approximately 15.6% of total economic output. Projections for 2025 indicate continued expansion, with the industry expected to reach €260 billion supported by €113.2 billion in international spending and €84.9 billion from domestic travel.
Beyond its strength as a global tourism leader, Spain also stands out as one of Europe’s most dynamic outbound travel markets. Spanish residents are frequent international travellers, driven by high purchasing power, strong travel culture and increasing interest in experiential and long-haul tourism. According to Visit Britain, Spaniards made approximately 19.9 million outbound trips in 2024, generating an estimated €27 billion in spending abroad. Data from ObservaTUR confirms this upward trend, with growing demand for leisure, business and premium experiences and a steady rise in bookings driven by technology, AI-based tools and digital inspiration.
The ObservaTUR 2024-25 report highlights that Spanish outbound travellers spend on average around €625 per trip, allocating most of their budget to accommodation (25%), and transport (20%) – indicators of a mature and high-value market segment. The INE’s ETR / FAMILITUR survey further confirms this momentum: in Q2 2025, Spanish residents took 46.4 million trips (+2.9%), with total expenditure exceeding €15.2 billion (+9.7%). This robust outbound behaviour positions Spain as a strategic market for international tourism boards, airlines and hospitality brands seeking to attract travellers recognized for their loyalty, spending power and cultural curiosity.
Our clients view Spain as a prime hub for outbound-travel investment, driven by a readiness to explore new destinations and a growing appetite for authentic, bespoke and sustainable journeys. Moreover, Spain’s unique geographic and cultural position makes it the perfect bridge to reach adjacent markets such as Portugal and Latin America, thanks to shared language, connectivity and traveller profiles. Overall, Spain’s outlook remains solid: a thriving inbound tourism sector, expanding outbound expenditure, and policies centred on long-term sustainability ensure a strong foundation for continued growth in both directions of the travel economy.
Team members
Alejandro Pérez-Ferrant
Founder & CEOAlejandro is Head of Spanish and Portuguese Markets at Pangaea who founded The Blueroom Project in 2003 with the vision of creating a specialist consulting and management agency that offers a personalised approach to the tourism, leisure, and lifestyle industries.
He holds a degree in Business Administration with a major in International Business from the University of St. Louis, USA, as well as a postgraduate qualification in Consumer Marketing from the Spanish Ministry of Commerce and Tourism—credentials that have well prepared him for his role.
With over 25 years of experience in international marketing, advertising, and communications across a range of sectors, Alejandro has successfully grown The Blueroom Project into one of Spain’s leading agencies, trusted by a portfolio of high-profile and long-standing clients.