Challenge

Revamp brand awareness and boost arrivals to Tobago from Scandinavia.

Solution

Integrated marketing activities across sales, advertising and PR; creative media buying, outdoor activations in Copenhagen, Oslo and Stockholm’s busiest metro and train stations, co-op campaign.

Results

Over 21% growth in visitor arrivals to Tobago during the campaign
44,940 video views and 71,058 ad views in the first month