Harwardt PR & Marketing is a full-service tourism marketing and public relations agency based in Hannover, Germany, working with destinations and travel brands across the D-A-CH region and beyond. The agency combines creativity with strategy to deliver measurable performance through tailored B2B and B2C campaigns that build awareness, demand and sustainable growth.

Services include trade marketing, media relations and storytelling, MICE marketing and sales, digital and social media campaigns, and strategic consulting. The team also organises events, roadshows, press and FAM trips, and represents clients at leading international trade shows.

With strong travel trade and media relationships, deep market insight and a data-driven, AI-enhanced approach, Harwardt PR & Marketing develops innovative, results-focused campaigns that open new distribution channels and create lasting impact for tourism brands.

Team Members

Sarah Harwardt

CEO

Sarah founded Hardwardt PR & Marketing in 2016 and leads its work representing major tourism clients including long-standing partnerships such as the Utah Office of Tourism, with creative, tailored campaigns and strong industry relationships. Sarah brings international marketing experience and multilingual skills to her leadership role.