Challenge

To introduce, locally owned upscale boutique eco-resort and lodges, to affluent U.S. travellers and travel trade audiences and to communicate the value of locally owned and operated luxury hospitality over big brand competitors.

Solution

CIIC implemented a multi-layered media relations-first approach led by thoughtful narrative-driven, strategic storytelling along with timely media outreach, press trips, influencer engagement, awards programming and thought leadership.

Result

Since commencing, CIIC has delivered top tier editorial exposure, along with key industry awards and accolades elevating The Belize Collection’s visibility and reinforcing Belize’s growing appeal on the global travel stage. Results include the brand’s first recognition in both Travel and Leisure’s World’s Best Awards 2026 (Top Ten Resorts in Central America) and Conde Nast Traveler’s Reader’s Choice Awards 2026 (World’s Best, Central America) along with coverage in Conde Nast Traveler, Forbes, Travel & Leisure, Hotels Above Par and many more.