CIIC PR is a full-service public relations and communications agency with offices in New York, Miami and Los Angeles, specialising in travel, tourism, hospitality and lifestyle. With deep expertise in the US market, the agency helps destinations and travel brands build awareness, strengthen their positioning and drive demand. CIIC’s team includes a fully bilingual office addressing the needs of Spanish speaking clients and a dedicated Luxury Division servicing the luxury and ultra luxury market.
Services include strategic PR, media relations and storytelling, consumer and trade communications, influencer marketing, social media and digital campaigns, thought leadership, events, press trips and experiential activations.
With strong relationships across the US travel and lifestyle media landscape, CIIC PR combines strategic thinking, creative storytelling and in-market expertise to deliver integrated, results-focused campaigns. Its experience across the US enables the agency to connect brands with audiences, generate meaningful coverage and create lasting market impact.
Market Overview
The United States is one of the world’s largest and most influential outbound travel markets, supported by a large, affluent consumer base, strong travel culture and extensive international air connectivity. US travellers represent a significant opportunity for destinations across Europe, the Caribbean, Latin America, Asia, the Middle East and beyond, with international travel demand continuing to benefit from strong consumer interest in experiences and exploration.
US buyer behaviour is increasingly digital, with travellers using social media, online content, search, review platforms and influencer recommendations throughout the inspiration and planning journey. At the same time, the country’s highly developed travel trade remains an important route to market, particularly for international, luxury, multi-destination, family and experiential travel. Travel advisors, tour operators and specialist agencies continue to influence purchasing decisions, creating opportunities for destinations to combine B2B, B2B2C and direct B2C activity.
The US market is highly diverse, with significant differences in consumer behaviour, travel preferences and media consumption between regions and demographic groups. Successful destination marketing therefore requires targeted segmentation and tailored messaging rather than a one-size-fits-all approach.
Demand remains strong across luxury and premium travel, beach holidays, city breaks, touring, adventure, wellness, culinary and cultural experiences. US travellers are increasingly seeking authentic, immersive and personalised experiences, with growing interest in sustainability, local culture, nature and less-visited destinations. Multigenerational, milestone and celebration travel are also important segments, alongside continued demand for bucket-list and once-in-a-lifetime experiences.
Looking ahead, the US is expected to remain a critical source market, supported by consumer spending power, strong connectivity and a sophisticated travel ecosystem. Destinations that combine strategic PR, targeted media engagement, travel trade partnerships, compelling digital storytelling and market-specific campaigns will be best positioned to capture demand, convert awareness into bookings and build long-term growth.
Team
Carolyn Izzo
Founder & CEOWith over 35 years in public relations and marketing, Carolyn Izzo founded CIIC PR to deliver principal-led, personalized service to clients worldwide. Her creative, strategic counsel has supported top hotel brands, restaurant groups, real estate developments, tourism boards, and consumer brands, resulting in numerous award-winning campaigns.
Before founding the agency, Carolyn worked at large PR firms, shaping her commitment to intelligent, tailored service that redefined lifestyle PR. She serves on the boards of BLLA, CTO, and ILHA, continuing to drive industry leadership and innovation.
Jennifer Barry
Managing DirectorJennifer Barry, Managing Director of CIIC PR’s Los Angeles office, is a senior public relations strategist with more than 25 years’ experience shaping brands across travel, tourism, luxury hospitality and lifestyle. Her expertise spans integrated communications, strategic storytelling, media relations and brand positioning, helping clients build visibility, strengthen reputation and create meaningful connections with their audiences.
Known for her strategic, creative and collaborative approach, Jennifer combines deep industry knowledge with strong media relationships and hands-on leadership. She has worked with destinations, hotels, resorts, airlines, cruise lines, restaurants and lifestyle brands, developing campaigns that connect brands with influential media, trade partners and consumers.
At CIIC PR, Jennifer leads the agency’s West Coast operations, strengthening its presence in the market while delivering thoughtful, results-driven communications for clients across the travel and hospitality sectors. Her approach brings together creativity, commercial understanding and a strong understanding of the evolving US media and travel landscape.