Challenge:

Visit Costa Rica wanted to increase destination awareness among young affluent travellers and DINKs. The objective was to showcase the breadth of experiences available in Costa Rica, positioning the destination as both a luxury and adventure travel hotspot while driving engagement with a younger, style-conscious audience.

Solution:

In partnership with Taylor Morris Eyewear, Visit Costa Rica hosted the eyewear brand and a group of influencer ambassadors on an immersive trip to Costa Rica. The itinerary highlighted the destination’s unique blend of luxury, adventure and natural beauty, creating authentic content that resonated with the target audience.

To extend the campaign beyond the trip itself, two limited-edition sunglasses were designed and launched, inspired by the group’s experiences in Costa Rica. The journey was documented across social media, while a suite of high-quality photography and video assets was produced for ongoing marketing activity.

To bring the campaign together, a dedicated microsite was designed and developed giving the initiative a fresh, modern digital presence and providing a central hub for campaign content and storytelling.

Result:

The campaign successfully connected Costa Rica with a highly relevant travel audience through authentic influencer-led content and a branded product collaboration. Social media activity and campaign assets drove traffic to the microsite, creating a dedicated platform for audience engagement and helping to position Costa Rica as a desirable destination for luxury and adventure travellers.