The Agency for Tourism of the Balearic Islands (ATB) awarded two agencies from Pangaea Network the contract of representation in their markets: GCE for the German speaking markets and Indigo for France.
The Agencies will work on trade, media and creating integrated communication programmes to promote the islands of Majorca, Minorca, Ibiza and Formentera.
Programmes will focus on culture, gastronomy and natural beauty of the Balearic Islands, targeting the different types of traveller and visits outside peak season, under the ‘Better in winter’ tagline.
