Rio Convention &Visitors Bureau sought a new multi-platform outlet targeting an upscale audience of worldwide travellers. Our US partner, Myriad Marketing,  created a partnership with Westfield Malls, attracting over 612 million visitors, who provided access to their upscale market in 55 premium malls nationwide for  a “Win a Trip to Rio de Janeiro” promotion.

Two 15-second digital spots for large format LED displays (18ft x 13ft) were created by Myriad and Westfield Malls and diplayed in select premiere centres and flagship locations , while regular communication to the audience was done via eblasts, Facebook posts and Twitter messages.