Rio de Janeiro & Westfield Malls Promotion US, a success story

April 14, 2017

Rio Convention & Visitors Bureau sought a new multi-platform outlet targeting an upscale audience of worldwide travellers. Our US partner, Myriad Marketing,  created a partnership with Westfield Malls, attracting over 612 million visitors, who provided access to their upscale market in 55 premium malls nationwide for  a “Win a Trip to Rio de Janeiro” promotion.

Two 15-second digital spots for large format LED displays (18ft x 13ft) were created by Myriad and Westfield Malls and diplayed in select premiere centres and flagship locations , while regular communication to the audience was done via eblasts, Facebook posts and Twitter messages.

Latest Articles

LINKS TRAVEL TRADE, MARKETING & PUBLIC RELATIONS AGENCY JOINS FORCES WITH PANGAEA FOR GLOBAL EXPANSION

November 28, 2018 ― Miami, Florida – LINKS TRAVEL TRADE, MARKETING & PUBLIC RELATIONS AGENCY is a subsidiary company of LINKS WorldGroup, whose business focus is business consulting, marketing and public relations for a wide array of clients. With a...

USN win new accounts in the Maldives and Italy

October 23, 2018 ― USN are proud to announce 2 new accounts in the Maldives and Italy. They will be working with the luxurious one-island, one-resort Grand Park Kodhipparu Maldives, on their sales and marketing strategy in Nordic markets, and...
X