Palladium Hotel Group, a well-known Spanish hospitality company with accommodation in Spain, Italy, Mexico, Dominican Republic, Jamaica and Brazil has appointed AIGO to officially launch and promote its products in Italy; 48 properties under 9 brands, all high-level properties ideal for special travel experiences.
” We have identified unfulfilled potential since some of our properties are very well known in this market. In addition the desire for affordable luxury perfectly matches the travel style of Italians” said Sergio Zertuche, Chief Sales & Marketing Officer, Palladium Hotel Group.
” We are delighted to work with a group whose very dynamic vision always focuses on customer’s satisfaction and retention” stated Massimo Tocchetti, President of AIGO.
AIGO’s support will aim to increase awareness of specific brands within the group, expand business relations among traditional distribution and nourish media relations to reach travellers attention. As of January, the MICE segment will also be targetted.