Challenge:

The Netherlands is the biggest source market in Curaçao and with the opening of a new resort in Curaçao in 2022, there was a request to promote the new opening and to use the opportunity to also introduce their unique ‘Luxury Included’ concept in The Netherlands.

Solution:

A list of unique aspects was drawn up which would be the focus in all communications. A selection of media contacts were chosen to attend the grand opening of Sandals Royal Curaçao in June 2022. The press trip also included visits to two Sandals resorts in Jamaica which is the country of origin of Sandals.

Results:

> 10 journalists/influencers visited a Sandals Resort and published content on their experience

> 69 articles

> 133 social postings