Increase the number of arrivals to Dubai from Poland, Czech Republic, Romania and Hungary by a minimum of 20% per year, foster relationships with travel trade, airlines and media, diversify travel trade offerings
Daily PR work sharing news about Dubai; media and influencer trips; TV and radio activations. Variety of B2B and B2C marketing channels covered through travel trade cooperations. Travel trade events and training.
2017: 28% YOY increase in arrivals to Dubai from Poland; 25% Czech Republic, 20% Romania, 24% Hungary
AVE: up to EUR $2million on average each year
18 travel trade partnerships signed, over 1000 agents trained on the destination