Position Costa Rica in key European markets as a unique, diverse, peaceful destination and be seen as the world leader of sustainability and open to tourists year round.
This Pan European account was directed strategically by The Blueroom project in Spain. Services included full representation; integrated communications and marketing, PR, sales support, influencer collaboration, online and offline media, B2B and B2C.
The travel trade industry was targeted to inform, communicate, educate, inspire and encourage cooperation with them. The message conveyed was Costa Rica is a safe and exclusive travel experience that combines unique wildlife and nature with superb hospitality and thousands of beaches as well as being safe with a diverse, multi-ethnic, traditional and cultural heritage.
. Over 3000 quality clippings per year with AVE of more than E22.5 million.
. Significant increase in visitors from Europe.
. Introduction of new products and partners in all markets including new destinations, air connectivity and targeted niche experiences for a variety of travellers.