Challenge
Increase the number of arrivals, promote the appeal of the ‘New New York,’ spread visitors throughout the five boroughs, foster relationships with airlines, the travel trade and third parties. Promote NYC as a leading city destination internationally.
Solution
Full range of B2B and B2C marketing activities.
Results
217,000 visitors*
292 clippings, audience 38,572, 638* and AVE US$879,000.
*Last figures available
