international tourism marketing

Marketing New York City

Client
NYC & Co
Period
2011 - present

Challenge

Increase the number of arrivals, promote the appeal of the ‘New New York,’ spread visitors throughout the five boroughs, foster relationships with airlines, the travel trade and third parties. Promote NYC as a leading city destination internationally.

Solution

Full range of B2B and B2C marketing  activities.

Results

Italy/AIGO
479,000 visitors*
456 clippings, reaching an audience of 207,600,374 people
AVE: € 26,885,039

UK/Hills Balfour
1,192,000 visitors*
AVE: € 12,097,700

The Netherlands/USP
217,000 visitors*

*Last figures available

 

Case Studies