tour and travel companies

Expanding Great Southern Rail’s age demographic

Agency
PEPR
Period
2006 - 2016

Challenge

Broaden the age demographic of GSR’s clientele and highlight the company’s superb Corporate Social Responsibility.

Solution

Each year the agency managed a four month long PR campaign Supporting GSR’s ‘Indian Pacific Christmas in the Outback’ . Recruited a media mix that dedicated a large segment of coverage to a  younger demographic via online, entertainment and youth titles.

Results

AVE:  up to AUS $10million on average each year

Case Studies

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