TRAC was established in 1992 and pioneered the concept of Travel & Tourism Representations in India. With over 25 years of experience dedicated and limited to promoting travel, tourism & hospitality; we have developed an extensive knowledge pool and network across India, to cater to our client’s requirements in a specially curated individualistic & customized manner.
We have carved out an envious niche with our bouquet of services that create customer delight by surpassing expectation in the fields of: Trade Servicing, Public Relations, Consumer Marketing – campaigns & events, Creative & Content – strategy & creation, Media – planning & buying; Bollywood, Sports, Cricket & Fashion.
We are the only Company in India that can boast of having worked with over 15 countries; Regionally with Thailand, Sri Lanka, Nepal, Malaysia, Korea, Maldives & Abu Dhabi; and Long Haul with Spain, Mauritius, Monaco, Kenya, Seychelles, Australia, Tanzania, Ecuador, Jamaica and British Virgin Islands. Additionally, we have serviced PR Contracts with The Israel Ministry of Tourism, Malaysian Airlines, Banyan Tree Hotels & Resorts and Amari Hotels. Currently we are also the South India Marketing Representative for The Singapore Tourism Board. Apart from above we have also serviced various attractions & service providers.
We have been recognised by both our clients and the industry, and have been proud recipients of several tourism awards for ourselves and our clients.
We are operating out of 5 cities in India, i.e. Delhi, Mumbai, Bangalore, Chennai and Kolkata and creating a reach PAN India. With a dedicated team of over 20 professional lead by the core team that has a combined experience of over 150 years.
As the seventh largest country in the world by area and the second most populous with over 1.3 billion people, India boasts an immensely rich cultural heritage. A report by McKinsey Global Institute says India will have 68 cities by 2030 with a population of over 1 million, 13 cities with more than 4 million people, and 6 mega-cities with populations of 10 million or more.
India is the 6th wealthiest country in the world and poised to be the 4th largest wealth market worldwide by 2027.
Travel and tourism is one of the fastest growing markets in the world. More than 20 million Indians are travelling abroad and outbound is growing at 8-10% year on year. It has been estimated that the Indian Outbound Tourism Market will grow close to US$ 45 Billion by the year 2022. The financial capital – Mumbai, and political capital – Delhi are the top source markets for outbound traffic. These 2 cities control over 43% of total outbound tourist departures. Indians are big spenders on vacation, topping a recent global survey. An average tourist spends between US$180 to US$250 per person per day.
Although South East Asia is the number one destination, mature and experienced travellers are seeking new places to visit. The US and Europe are top of the “wish-list” for leisure travel, followed by Australasia and Africa.
The top 3 airports for Indian outbound departures in 2016 were Mumbai (21.45%), Delhi (20.46%) and Cochin (10.02%). Over 98% of Indian outbound travel is by air but with the recent addition of India on the cruise map, there is strong government interest to build a cruise terminal so sea travel will receive a boost.
Indian millennials are the new rising segment of travellers. They are more adventurous and confident and inclined towards discretionary consumption of activities such as travel, as opposed to saving. They prefer independent travel over group tours.
With nearly 1.5 million Indians travelling purely for MICE purposes, this is emerging as one of the strongest outbound MICE markets in the world.
The honeymoon travel & romantic getaway segments are witnessing rapid growth. Currently international honeymoon travel contributes 15-20 % of the total leisure traffic from India. Since weddings take place all year round, honeymoon travel is considered a perennial source of income for the travel and hospitality industry and therefore is seen as a highly lucrative business. It is also interesting to note that the travel decisions of newlywed millennial honeymooners are increasingly influenced by social media trends and images. In addition the average length of stay for honeymoon couples is around 8 to 12 days, much longer than regular travellers.
Wine tasting, cruising, food tours and even adventure holidays are new experiences that young honeymoon travellers are enthusiastically enjoying. Newlyweds do not shy away from adventurous activities such as sky diving, rafting and even bungee jumping.
India is the 14th largest media and entertainment market in the world. It has more than 70,000 newspapers, over 690 satellite channels and is the biggest newspaper market with over 100 million copies sold daily.
The number of internet users has increased from 50 million in 2007 to over 400 million in 2018, making it the 2nd largest in the world behind China only. The number using social media and smart-phones grew to 300 million. By end of 2018, 54% of internet users are expected to be over 25 years old and 40-50% will be from rural areas.
Travel and tourism are also fast growing e-commerce segments. A large portion of air, train, bus and hotel reservations are now conducted online, however, traditional travel agents still govern the booking market.
Indian travellers are the most digitally-advanced in the world, in terms of using digital tools for travel purposes. 91% of Indian travelers use peer-to-peer reviews when researching a trip. Most of the Indian travelers use social media while travelling and prefer to stay in a hotel with complementary WIFI facility.
We are experiencing a change in the Indian traveller’s profile, they are moving out of the unknown group travel to individual, closed group and customized travelling. They want more experiences and are looking to do things at their own pace. They also want to experience local cuisine, culture and not be dependent on the availability of Indian food. The average stay is increasing as they prefer to do things at their own pace resulting in an increase in holiday spending.
With sharp business acumen and vision, Kavi laid the foundation for TRAC Representations in 1992. Recognising the potential, he was instrumental in pioneering Tourism Representation in India.
His vision and organisation skills ensure TRAC remains the leader in the Indian Representation industry. He is a proactive member of various industry chambers, including PHD Chamber of Commerce & Industry, NRI Chamber of Commerce & Industry, and Delhi Management Association. He also regularly participates in conferences and seminars of other chambers such as ASSOCHAM and FICCI. He is active in many leading Indian tourism associations such as the Travel Agents Association of India and Travel Agents Federation of India.
With over 30 years experience in leadership roles, Rajeev heads Planning & Operations, Destination Marketing and Business Development.
An accomplished professional, he has a proven track record of handling complex and challenging business environments. Having worked in the industry for many years he has developed strong relationships with leading bodies in tourism and its affiliated sectors. His self-motivation, creativity and drive help create a culture of organisational integration and professional mentoring.